1. Marketing Mix - The Product
PACKAGING MATERIALS
Marketing Mix
- The Product

2. Packaging
The material used to contain, protect, and promote a product.
Communicates information
Must satisfy a number of legal requirements

3. What type of material? Material Advantages Disadvantages Glass Paper
Plastic
Paperboard/Boxboard
Tin/Aluminum/Steel
Flexible Foils (chips)
Plastic-coated cardboard (juicebox)

4. Glass Advantages: Disadvantages: See through Protects a long time
Easy to design
Can by recycled
Disadvantages:
Breakable
Expensive
Labeling can be difficult

5. Paper Advantages Disadvantages Ease of design Label right on package
Various thicknesses
Disadvantages
Vulnerable
Cost varies
Not strong
Not moisture proof

6. Plastic Advantages Disadvantages Can be shrink wrapped
High degree of protection
Flexible design
Can be opaque or clear
Disadvantages
Not biodegradable
Cannot be 100% sanitized
Waste of valuable resource
Melts when overheated

7. Paperboard / Boxboard Advantages Disadvantages Flexibility
Strength and durability
Ease of labeling and handling
Disadvantages
Vulnerable to puncture or weather
Cost

8. Tin / Steel / Aluminum Advantages Disadvantages Recyclable and durable
Sturdy
Disadvantages
Contributes to pollution
Rust / corrosion

9. easy to store on shelves recyclable
MATERIAL OF PACKAGE
ADVANTAGES
DISADVANTAGES
Paper and Cardboard
easy to print on
easy to store on shelves
recyclable
can be easily destroyed if it gets wet
can't hold heavy material
Glass
less spoilage
can see product inside
breakable
heavy
Plastic
comes in different grades
durable
reusable in some cases
may not be microwaveable
can crack or dent causing spoilage
Metal (tin or aluminum)
different grades
non perishable
convenient - easy to store
may taste like metal
can be hazardous (sharp edges)
Flexible Foils (chip bags, cracker bags)
easy to open
less expensive compared to other packaging
maintains freshness
can puncture or burst
non-recyclable
harder to store
squishable
Plastic Coated Cardboard (juice boxes)
easy to store
easy access for opening
resealed easily

10. Marketing Plan Colour Shape Label Brand name Size Form Function
Make a note of the packaging you may need for your product in your culminating project.