1. MASS MEDIA IN CZECH REPUBLIC
Martina Petrová

2. TV, RADIO, PRESS, INTERNET
Mass Media
TV, RADIO, PRESS, INTERNET
Commercial
Noncommercial
Dual system = coexistence of public and private providers on basis of broadcasting licences dedicated by state

3. Political power is represented by:
Council of Czech Television
Council of Czech Radio
Parliamentary commission for mass media
Council of CR for radio and television broadcasting
(monitoring the obtaining legal rules, dedicating, changing and taking away licences)

4. PRIVAT MEDIA Privat commercial televisions
Privat commercial radio stations
Press

5. Private commercial televisons
With revenues only from commercial activities (mainly from advertisement and teleshoping)
Time dedicated to advertisiment must not overdraw 10% of day’s broadcasting time
National TV
Cable TV Top TV

6. TV Rating % (group: adults)
Televize - podíl na trhu
TV Rating % (group: adults)
Week
ČT1
ČT2
TV Nova
Prima TV
The others
16. week 2006
19.65
7.77
43.54
22.07
6.97
15. week 2006
19.72
8.19
43.06
22.06
14. week 2006
20.29
8.39
44.56
19.97
6.79
13. week 2006
21.16
8.51
42.83
20.94
6.56
12. week 2006
20.80
7.79
44.24
20.19
6.98
11. week 2006
22.64
8.64
43.15
18.52
7.05
10. week 2006
21.98
8.29
44.19
18.60
6.94

7. Commercial radio stations
Stations established to generate the gains (financed by selling “the attention of listeners” to advertisers)
Time dedicated to advertisiment must not be longer than 20% of day’s broadcasting time

8. Commercial radio stations
National radio stations
(Frekvence 1, Radio Impuls, Evropa 2…)
Local radio stations
(Praha - Country Radio, Radio Proglas, Radio Beat, Brno – Kiss Hády, Radio Krododýl, Radio Student…)
Internet radio stations

9. Radio Rating %

10. Press Here does not exist dual system – only private newspapers
All this subjects are financing by earnings from commercial activities and revenues from advertisement

11. Press In 90’s many new magazines: Reflex, Koktejl, Ekonom…
Foreign magazines accepted: Elle, Cosmopolitan, Quo…
Today 200 – 250 magazines, 10 national newspapers, local magazines a newspapers, also many others focusing on different human activities (hobby, garden….)....

12. Readers rating of national newspapers (thousands)

13. PUBLIC MASS MEDIA Česká Televize ČT1, ČT2, ČT24, ČT4 Sport
Český Rozhlas
National: ČRo 1 Radiožurnál, ČRo 2 Praha, ČRo 3 Vltava, ČRo 6 Rádio Svobodná Evropa
Local: ČRo Brno, ČRo Ostrava, ČRo Praha-Regina, stations

14. Public mass media
ČT and ČRo are independent on state buget, they manage with their own property and are not subsidized by state, they are tax-payers!
The code enact this institutions to provide public service broadcasting
Public control in ČT and ČRo is ralized by:
Council of Czech Television
Council of Czech Radio

15. Financing of public mass media
Concessionary fee
(ČT 100Kč = 3.4€, ČRo 45Kč = 1.5€ /month)
Advetisement
(in ČT no more than 1% of day’s broadcasting time, in ČRo 3min)
Broadcasting of sponsored programmes
Selling of copyrights
Selling of services: renting of technical assets, premises,…
Sale of corporeal propriety and material inventory

16. Česká tisková kancelář ČTK
Equivalent to public ČT and ČRo in press field could be ČTK (Czech press office)
The mission is to provide objective information, spreading of news service from Czech Republic, from foreign countries and abroad
ČTK provides news for fees to other mass media, companies and persons
Public control by Council of ČTK
Financed by revenues from providing services (news)

17. Money, money money ČT
Council of Czech TV approves the annual budget, in 2006 = 5,686 mld Kč, (196,069mil €), balanced budget
2 511 employees
ČRo
Balanced budget, expenditures 2006 = 1,874 mld Kč (54,346 mil €)
1417 employees,

18. Thank you for your attention