1. 9/21/2018 3:41 AM
BRK3180
Architect your big data solutions with SQL Data Warehouse & Azure Analysis Services
Josh Caplan & Matt Usher
Program
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2. AI investment increased by 300% in 2017
Data will grow to 44 ZB in 2020
AI investment increased by
300% in 2017
Today, 80% of organizations adopt cloud-first strategies

3. Data is a key strategic asset
9/21/2018 3:41 AM
Data is a key strategic asset
$100M
The most digitally transformed enterprises generate on average $100 million in additional operating income each year
Source: Keystone Strategy 2016
*Revenue in $Mn. *451 Research Total Data Market Monitor Q2 2016
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4. Data warehousing has evolved
Modern enterprise data warehouse
Big data + multi-source + multi-structure + complex BI
Value generated
Traditional data warehouse
Cloud infrastructure + unstructured data
Data marts
Relational data structures
Mainframe
Microprocessors
Storage + Processing + Software

5. How do you unlock this kind of value?

6. Data Management solution for analytics in cloud
Analytical dashboards
Web & mobile apps
Operational reports
Insight
Ingest
Store
Prep & Train
Model & Serve
Data Factory
Cosmos DB
Blobs
SQL Database
HDInsight / Spark
Data Lake
Custom apps
SQL Data Warehouse
Event Hubs
IoT Hub
Machine Learning
Sensors and devices
Analysis Services
DATA
INTELLIGENCE
ACTION

7. Data Management solution for analytics in cloud
Analytical dashboards
Web & mobile apps
Operational reports
Insight
Ingest
Store
Prep & Train
Model & Serve
Data Factory
Cosmos DB
Blobs
SQL Database
HDInsight / Spark
Data Lake
Custom apps
SQL Data Warehouse
Analysis Services
Event Hubs
IoT Hub
Machine Learning
Sensors and devices
DATA
INTELLIGENCE
ACTION

8. Azure SQL Data Warehousec
Provision a fully managed Data Warehouse in minutes
Choice of two performance tiers and unlimited columnar storage
Separation of compute & storage, scale compute in seconds
Save big with pause/ resume for batch-based workloads
Unmatched innovations in security – Threat Detection
PolyBase for T-SQL query across a variety of data sources
MPP scale to Petabytes, geo-redundant w/ 99.9% SLA c
AZURE
ANALYSIS SERVICES
AZURE MACHINE LEARNING
AZURE
DATALAKE
STORE
AZURE
BLOB STORAGE
AZURE
HDINSIGHT
3RD PARTY TOOLS
AZURE SQL DATABASE
New ‘Optimized for Compute’ performance tier for the most demanding workloads.
AZURE SQL
DATA WAREHOUSE
AZURE
TABLES
POLYBASE
ADDITIONAL
SOURCES
AZURE DATA FACTORY

9. Sample Architecture – Microsoft Game Studios
Microsoft Build 2017
9/21/2018 3:41 AM
Sample Architecture – Microsoft Game Studios
Xbox
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10. Demo: Azure SQL Data Warehouse
Microsoft Build 2017
9/21/2018 3:41 AM
Demo: Azure SQL Data Warehouse
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11. Azure Analysis Services
Microsoft Build 2017
9/21/2018 3:41 AM
Azure Analysis Services
Scaling the solution
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12. What do all of these have in common?
Microsoft Build 2017
9/21/2018 3:41 AM
What do all of these have in common?
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13. They can all use Azure Analysis Services
Microsoft Build 2017
9/21/2018 3:41 AM
They can all use Azure Analysis Services
Azure Analysis Services
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Business logic & metrics
Azure Analysis Services Azure Analysis Services is based on SQL Server technology
Data sources
BI semantic model
Client tools
Cloud
Cloud
SQL Database
Security
SQL Data Warehouse
Data modeling
Power BI
Data Lake
In-memory cache
HDInsight/Spark
Other data sources
On-premises
Azure Analysis Services
On-premises
Power BI Desktop
SQL Server / Oracle / Teradata
Excel
Lifecycle management
Business logic & metrics
Other data sources
Third party BI tools

15. Rich semantic modelling
Source Data
Complex raw data optimized for processing
Semantic Model
Rich, business user friendly semantic model
Cloud Data
Azure Analysis Services
Product Id
Product Name
Product Description
Category
Category Id
Category Name
Category Description
Sub Category
Shelf qty
Return qty
Order qty
Sale qty
On-Premises Data
locatioidentifier
identifiertype
fieldidentifier
numberofunitssoldtodate
remaningnumber
Numberofuntissoldtoday
receivedback
productidentifier
descriptionline1
descriptionline2
qtyafterqtysales
familyidentifier

16. Microsoft Build 2017
9/21/2018 3:41 AM
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17. Business logic & metrics
Microsoft Build 2017
9/21/2018 3:41 AM
Semantic Model
Security
Data modeling
Business logic & metrics
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Connect and go Microsoft Build 2017 9/21/2018 3:41 AM
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19. Lightning fast queries
Source Data
Complex raw data optimized for processing
Semantic Model
Rich, business user friendly semantic model
Cloud Data
Azure Analysis Services
Cache
Semantic model
On-Premises Data
Queries
productidentifier
descriptionline1
descriptionline2
qtyafterqtysales
familyidentifier
numberofunitssoldtodate
remaningnumber
Numberofuntissoldtoday
receivedback
Insights at the speed of thought
locatioidentifier
identifiertype
fieldidentifier

20. Lightning fast queries
Microsoft Build 2017
9/21/2018 3:41 AM
Lightning fast queries 2 1 3 4
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21. Demo: Azure Analysis Services
Microsoft Build 2017
9/21/2018 3:41 AM
Demo: Azure Analysis Services
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Demo: Getting started Microsoft Build 2017 9/21/2018 3:41 AM
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23. 9/21/2018 3:41 AM
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24. Azure Analysis Services
9/21/2018 3:41 AM
Azure Analysis Services
A customer case study
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25. Azure Intelligence Team
Mission Statement: Azure Intelligence Platform (AIP) builds a comprehensive data platform for C+E focused on managing metrics for demand (our customers), monetization (usage and billing), and market intelligence.
Main Customers: Sales, Marketing, Finance, Compensation
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. By the numbers 5 TB of data per day 1 PB of data 900 pipelines
70 nodes
1200 cores

27. 9/21/2018 3:41 AM
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28. 9/21/2018 3:41 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

29. 9/21/2018 3:41 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. 9/21/2018 3:41 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. More information AS processing whitepaper: http://aka.ms/asprocessing
Azure Analysis Services:
Azure BI Blog:

32. Learn More What is Azure SQL Data Warehouse?
Microsoft Build 2017
9/21/2018 3:41 AM
Learn More
What is Azure SQL Data Warehouse?
What is Azure Analysis Services?
Azure BI Blog
Analysis Services Team Blog
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34. 9/21/2018 3:41 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.