1. Global Event Challenge Nadine Swibenko
Human Rights Watch
Global Event Challenge Nadine Swibenko
Development Operations Manager

2. HRW Fundraising 100% independently funded, no government money
Major donor fundraising: about 120 donors giving US$100K+ p.a. = approx. one third of total budget (FY17)
Highlight every year: over 20 annual fundraising dinners around the globe, steadily growing
* London Film Festival benefit opening last night (March 7)

3. ANNUAL DINNERS
FY17: 23 dinners in 13 countries across 4 continents, about 7,700 guests in total, raising US$18 million
Amsterdam Beirut Berlin Brussels Chicago Frankfurt Geneva London Los Angeles
Melbourne Miami Munich New York Oslo Paris San Francisco Santa Barbara
Silicon Valley Stockholm Sydney Tokyo Toronto Zurich

4. Online Dinner Pages
Event registration pages to buy tickets and tables, complemented by event donation pages so that donors who cannot attend still can give towards the dinner
Ten currencies (AUD, BRL, CAD, CHF, EUR, GBP, JPY, NOK, SEK, USD) processed through different payment gateways into more than a dozen bank accounts worldwide
A few cities use static pages, i.e. not collecting money online

11. PAGE BUILDING
In-house designer creates banners, Development Operations provide template (built by vendor), cities provide updated content
We build, test, and publish pages, work with webteam for user-friendly URL
Cities receive notification s and online payments directly into their bank account

12. CHALLENGES I
Page building: special characters in different languages, translations of form blocks
Refunds: for some gateways through EN, for others not possible
Different requirements for different locales: UK Gift Aid, URL sharing (France), free tickets (Germany)
Failed transactions

13. CHALLENGES II Browser/mobile compatibility
Receipts: only for donation pages available, limits in customising (e.g. date formatting)
Notification s do not contain ticket/table details
Different donor behaviour across the globe: Giving large amounts online by credit card is not universally accepted

14. EXAMPLE: GERMANY
Dinners in Munich (November), Frankfurt (March) and Berlin (April)
Registration + Donation + Decline page per event
Many donors prefer not to pay by credit card and especially not online
Wire transfers or direct debit are most common payment methods

15. Germany: CHALLENGE Currently no direct debit set up for German Euros
Legal requirement: free attendance must be possible
German colleagues want guests to register online so they can plan their dinner incl. seating, online check- in
Search for a solution to move registration process from multiple sources to online only while allowing guests to pay in other ways than with credit card

16. Germany: SOLUTION Registration pages: Free ticket option
“CASH” payment method = wire transfer
customised confirmation pages depending on payment method
thank you s depending on payment method and/or ticket type
Additional Decline page to collect names and

17. Frankfurt Dinner REGISTRATION PAGE
Dinner Decline page
Dinner Donation page
Free attendance

18. DECLINE PAGE

19. FREE TICKET: NO PAY
- Ticket option: reservation without payment

20. Payment method: Wire transfer

21. DEPENDENCIES

22. CONFIRMATION PAGE

23. WIRE TRANSFER

24. THANK YOU EMAILS Online payment with credit card: summary
Registration wire transfer: summary, bank details
Registration with free ticket: summary, note: “depending on private donations”, bank details

25. THANK YOU!
Nadine Swibenko
Development Operations