1. The Hub
Simon Dunant, Digital Learning Services & Support Engaging Networks

2. In this session What is The Hub? Features and benefits Client examples
Building a Hub
Gadgets - update, subscriptions, impact, donations

3. What is The Hub?
The Hub is a place where your donors and activists can login to a personal account and view custom content
The Hub can be branded to appear as an extension of your website
Once a supporter is logged into The Hub, different functions and content are available by clicking on ‘gadgets’

4. The Hub: key features
Each function (e.g. the impact of my donation) is presented in a separate gadget
Each gadget opens and closes without the need for site navigation
Profiles determine which gadgets and content are presented to each supporter
Each gadget is populated with content you add via page-builder
Simple login process for supporters

5. The Hub: key benefits (1)
Retain and deepen engagement with your supporters (e.g. upsell in Donations gadget; customized action updates through My Impact gadget)
Make supporters self sufficient, easing your workload
Supporters can manage subscriptions at any time, rather than just when you send them . This can help you with data management
Supporters manage their recurring gifts, raising more money for you
Like any page-builder page, the design and layout is fully customizable so The Hub can be seamlessly branded and integrated into your website

6. The Hub: key benefits (2)
Supporter Hub transactions are integrated with all other action data, making data management easy
As The Hub pages are created using the familiar page-builder technology workflow is easy
Engage mobile supporters: The Hub is fully responsive
You have complete control over the specific data you allow your supporters to access or update, and which types of additional actions to encourage them to take

7. Gadgets available Personal details – e.g. update address
Manage subscriptions – e.g. join or leave a mailing list
My impact – e.g. how did my donation help refugee relief in Syria
Donations – process a donation or manage a recurring gift
With more to follow…

8. Gadgets What are Gadgets?
Personal Details gadget - you choose which fields
Manage subscriptions gadget - you choose which opt-ins
Updates to supporter data are recorded in the supporter record / transactional data as per any other page

9. My Impact gadget What is the My Impact gadget?
What needs to be added to past campaigns?
Configuring the gadget
What your supporter sees

10. Focus: My Impact gadget
Shows the impact of actions taken by a supporter
Content is pulled from any page-builder action: look for the ‘thumbs up’ icon.
Your supporter sees updates from any actions they have taken: petition signs, legislation passed, goals reached
Show your supporter they matter! Thank them for making your mission successful.
Encourage them to take another action!

11. Donations gadget What is the Donations gadget?
What are “donation states?”
Configuring the gadget
What your supporter sees

12. Focus: Donations gadget…
delivered through a series of ‘supporter states’
Supporter State
Possible action
No donations yet
Will be provided an opportunity to make a single gift
Only single gift
Will be able to set up a recurring gift (or make another single donation)
Has a recurring gift
Manage recurring gift (change amount, recurring day, card expiry date, credit card number***)
Offer recurring upsell
You can suggest percentage gift increases based on existing amounts.
Suggested upsell amounts will only appear after a determined time period
* Gateway dependent
*** Gateway dependent

13. Payment Gateways with deep integration
The functionality available to the donation gadget is dependent on your gateway
For example the following gateways allow credit card info to be updated by the supporter
PayPal Payflow Pro
Paysafe (Optimal Payments)
Vantiv

14. Diving Into The Software
Let’s have a look…
Hub Supporter View
Diving Into The Software

15. The Hub: future releases
Suggested next action gadget
Generate receipt gadget
Latest news gadget
What gadgets would you like to see? Let us know!
Data – The Hub specific reporting
Note: Machine learning programme

16. THANKS! QUESTIONS?