1. Trading IP a critical component of ACE activities
Dennis Macnamara
AEShareNet
September 2003
Thank you John

2. Copyright 2003 AEShareNet LtdOR
Creating,valuing and selling your digital assets
But not just the sell side
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3. Copyright 2003 AEShareNet Ltd
ACE Landscape
Meeting diverse learner needs
Flexibility imperative
Resource constraints
Growing VET activity
There’s lots more I know
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4. Copyright 2003 AEShareNet Ltd
Education Landscape
New models can be created taking account of available technology
On line services not on line learning
Learning resources more critical to service success
Rapidly changing content drivers
Recipe for change
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5. Copyright 2003 AEShareNet LtdSO
Something has to give
Cottage industry model has to be challenged
One aspect is IP use and management
What do you think
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6. Business model Learner explain Life long Course Membership updates
Form a group
Life long
updates
Membership
Course
completion
Flexible exit points
Specified assessment
event dates
Assessment only pathway
Live
lectures
Live
workshops
Flexible entry at any time into:
Body of knowledge
Interactive learning materials
Student support services
Subject chat rooms
Practitioner access
Online
workshops
Synchronous
A-synchronous
Learner
explain
Online
archived
presentation
State of the art
learning resources

7. Business model Organisational Customer again Life long Course
updates
Membership
Course
completion
Customised
Assessment
Assessment only pathway
Organisational
Customer
Customised body of knowledge
Customised learning experience
again

8. Copyright 2003 AEShareNet Ltd
Digital Impact
Expensive to produce on line resources
Harder to protect digital resources
Endless possibilities in a digital world
Rise of digital customer expectations
( true for ACE customers?)
Just some of the impacts
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VET IP conundrum
Share or trade
Share and trade
Or maybe, share through trading
A hot debate
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Worldwide themes
Impact of globalisation on content development in digital world
2. Re-use or re-purposing of content
3. Copyright management
Based on a study tour the AEShareNet GM did last year
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11. Theme 1:Content development
Copyright 2003 AEShareNet Ltd
Theme 1:Content development
Digital world has revolutionised opportunities
Cultural change management required
Trading and sharing now possible .. But how?
Carol’s thoughts
21/09/2018

12. Theme 2: Re-use of content
Copyright 2003 AEShareNet Ltd
Theme 2: Re-use of content
Interoperability a key – content can often be “locked up” in proprietary products and limit capacity for trading and sharing
Decisions along the supply chain/work flow critical for end use and exploitation
More learning resources being used, content changing faster, go it alone/single use not sustainable
Can it be done and how, we have run some debates around this
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13. Theme 3:IP and copyright management
Copyright 2003 AEShareNet Ltd
Theme 3:IP and copyright management
Critical to business success
Needs careful planning
Learning materials an important aspect
Copyright not about “copying” but about “adaptation” and continuous improvement
AEShareNet can help
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14. Copyright 2003 AEShareNet Ltd
Some Critical Issues
How much can VET practitioners repurpose learning resources?
Does size matter for learning objects?
What models will work best for national collaboration in VET?
How will the balance of trading and sharing of learning resources pan out?
Just a couple to chew on
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15. Copyright 2003 AEShareNet Ltd
What is AEShareNet
A Ministerial Company set up to expand the sharing and trading of learning resources within Australia to thereby increase the impact and efficiency of VET sector
Self financing
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Our website
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17. AEShareNet, the (VET) learning materials broker
Copyright 2003 AEShareNet Ltd
AEShareNet, the (VET) learning materials broker
Linking people who own resources with people who want to use them
Providing a listing of available resources with links to the repositories where they reside
Providing a secure licensing transaction engine
E business agent for learning materials
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Types of protocols
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Useful info on site
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20. What does AEShareNet provide?
Copyright 2003 AEShareNet Ltd
What does AEShareNet provide?
Discover what is out there, Anyone can play
Acquire a licence to use and adapt existing resources, Anyone can play
Make your own resources available securely, members only
Member/non member, prices etc
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21. What has AEShareNet achieved?
Copyright 2003 AEShareNet Ltd
What has AEShareNet achieved?
A well used and large data base for identifying existing resources
Significant public and private membership
A better understanding of copyright and licensing imperatives
A system for on line transacting of licences and hence more efficient processes
100 transactions per month
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Making the process more efficient
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What Next?
Extension of service to other education sectors
Full service integration eg preview
IP consultancy for the VET sector
More global trading
And more support for members, “level two broking”
Just some of our ideas, ACE TAFE dream
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24. Copyright 2003 AEShareNet Ltd
Questions?
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Your turn
Questions?
21/09/2018