1. 7 Cs of digital career literacy
Presentation to Careers Collaborative, Wotton Bassett, 19th January 2017
7 Cs of digital career literacy
Tristram Hooley, Professor of Career Education, University of Derby

3. Digitise my career

5. Where were you? In 1989? When you first used the internet?
When you first posted something to the internet?

11. To summarise, the internet is…
a career resource library through which individuals can find information that informs and relates to their informational needs
an opportunity marketplace where individuals can transact with opportunity providers (employers and learning providers)
a space for the exchange of social capital within which conversations can be undertaken, contacts identified and networks maintained
a democratic media channel through which individuals and groups can communicate

12. This changes… how we give and receive career support
the environment within which individuals pursue their career
the skills that individuals need to advance their careers (digital career literacy)

13. Framework for online careers provision
Provision of information
Providing access to automated interactions
Offering communication
One-to-one
One-to-many/many-to-one
Many-to-many

14. 7 Cs of digital career literacy
Changing
Collecting
Critiquing
Connecting.
Communicating
Creating
Curating

15. Changing

16. Collecting

17. Approaches to collecting
Search
Alerts
Networks

18. Critiquing

19. Lies, damn lies and statistics

20. CRAAP
Currency
Relevance
Authority
Accuracy
Purpose

21. Connecting

22. Key principles for online networking
Reciprocity
Equity
Authenticity
Strategy
Tenacity
Evaluation

23. Communicating

24. Getting it wrong
It iz v important 2 undRstNd d differences Btwen communicating n dfrnt channels.
Employers ofn bemoan d uz of textspeak n CVs & applications.

25. Key principles Think about the emotional reaction you want to produce
Know your audience and their passions
Nurture engagement

26. Creating

27. Your personal brand

28. 10 steps to building your brand
Decide what you have to offer
Think about what you want
Decide who you want to talk to
Do something
Be consistent and reasonably focused
Be careful in your use of different platforms
Don’t trash your brand
Develop your style and stick to it
Keep on keeping on
Review how it is going

29. Curating

30. Google yourself

31. Things to avoid Examples of unprofessional behaviour
Criticising your employer
Information about undisclosed criminal activity
Excessive drunkenness
Bad writing

32. Dealing with problems Don‘t put it there Delete it or make it private
Ask other people to manage the information that they hold about you
Swamp it out
Explain it

33. 7 Cs of digital career literacy
Changing
Collecting
Critiquing
Connecting.
Communicating
Creating
Curating

34. References
Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29: 3-12.
Hooley, T., Bright, J. and Winter, D. (2016). You’re Hired! Job Hunting Online: The Complete Guide. Bath: Trotman.
Hooley, T., Shepherd, C. and Dodd, V. (2015). Get Yourself Connected: Conceptualising the Role of Digital Technologies in Norwegian Career Guidance. Derby: International Centre for Guidance Studies, University of Derby.
Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online Employability: A Guide for Academic Departments. Derby: International Centre for Guidance Studies, University of Derby.

35. Tristram Hooley Professor of Career Education
International Centre for Guidance Studies
University of Derby
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