1. Steve Regini & Randy Cross
Making Cloud Stick The Marriage of Avaya Real-Time Apps with Avaya Network Virtualization
Steve Regini & Randy Cross
#AvayaATF

2. Key Points of this Presentation – Take Aways
Avaya Aura Cloud Enablement + Fabric Connect
Real-Time Communications as a Service (CaaS) redefines the industry’s expectations of a cloud delivery model
It is no longer just about elasticity, on demand usage . .
It is about the sensitivity of Real-Time collaboration and contact center. Resiliency and performance are now kings
Application level virtualization is a key requirement to deliver on that expectation but not the only one . .
A fully orchestrated cloud-based application model can be severely limited if the underlying network is not virtualized
Build an end-to-end virtualized delivery model that can bring the real value of cloud to real-time communications
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.

3. The Move to the Cloud for Real-Time Applications
1992
2002
2012+
Bridge the
Transition
Bridge the
Transition
Enterprise Software Stack
Computing
Communications
IP Communications
Cloud Communications
Industry Model
Vertical Model
Horizontal Model
Cloud Model
Avaya
Strategy
Own a Stack
Own a Layer
Own a Node
Competency
Vertical Integration
Orchestrate the Stack
Integrate across the Cloud
Architecture
Proprietary, closed
Client-Server, open
Cloud, loosely coupled

4. What is Needed for this Move ?
Yes needs to be elastic
IaaS has delivered this for years – Amazon, Rackspace
Flexible compute, storage – VMWare vCloud Suit now instantiating cloud-based hyper-visor
Virtualization benefits – VMWare HA, vMotion: improve application resiliency
Yes needs a flexible cloud-based utility opex model
Pay per month per subscriber
Pay per month per agent
But the promise fails IF . . .
The network upon which the nodal cloud framework is delivered, becomes the bottleneck . . .

5. Avaya Aura Cloud Enablement
Real-Time Cloud Applications
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.

6. The Ability to Provide All Types of Real-Time Clouds
Specifically for 1 customer
10-15% more expensive
Total flexibility in design
On and off-premise options
Cloud option for enterprises with security or customization requirements (Financial / Health Care)
Private/Dedicated
Cloud
Multi-tenant – More than a single customer using a shared platform
Lower cost/price and usually lower features/customization
Limited custom options – usually rate carded
Hosted off premise
Public/Shared
Cloud
Augment premise with Cloud subs/agents, or...
Some apps in Cloud; some on premise
Best solution for a migration path to Cloud
Multi-tenant or private
Hybrid
Cloud
CaaS:UC/CC/Video
Public
Avaya Private Cloud
Future CaaS
Hybrid

7. Flexibility with Virtualization Private or Public
Avaya Control Manager – SP / Cloud Edition
Management App
Management App
Communications Apps OS
Comms
App
Cust 1 OS
Comms
App
Cust 2 OS
Comms
App
Cust 3 OS
Comms
App
Cust 4 OS
Comms
App
Cust 5 OS
Comms
App
Cust 6
Operating systems
Cust 4
Cust 5
Cust 2
Cust 3
Cust 1
Virtualisation Software
Virtualisation Software
Cust 6
Multi-Tenant
Multi-instance

8. Choose your Apps: Aura 6.2 FP1 & FP2
VMware vSphere
VMware vCenter Server
Communication Manager
Session Manager
Presence Services
System Manager
Utility Server
Secure Access Link
Avaya ACE™
Web License Manager (LM)
Application Enablement Server
Avaya Aura 6.2
Call Center Elite
Call Center Elite
Call Management System (CMS)
Experience Portal
Call Center Elite Multichannel
Avaya Call Center
In terms of general availability, the basics:
Avaya Aura on VMware, downloadable as a vAppliance (application plus Linux in a .OVA file)
Avaya will continue to offer Avaya Aura as an appliance, VMware is just another deployment option to get to business collaboration, mobility, BYOD, video, another option to accelerate your business.
UC demonstrations were held during VMWorld using Avaya Aura running on VMware on virtualized servers installed in the Avaya turn key UC Collaboration Pod
CI will start before the end of calendar 2012
Choose your applications, ESXi 5.0 or 5.1, build feature bundles
Choose VMWare certified compute & storage, mix Avaya & non-Avaya apps
Leverage vCenter, VMWare HA, vMotion, future SRM and FT
Deliver optionally on Collaboration POD

9. Collaboration POD – Start Your Cloud
Choice of virtualized or non-virtualized applications
Standard VMware tools for deployment, admin & management
Deploy Applications Your Way
Virtualization
Storage
Networking
Applications
Solution
Support
Management
Integrated
Compute
Deploy applications rapidly
Improve your business agility
Respond Quickly to Business
Lower capital and operating expenses
Reduce hardware footprint
Lower cost of cooling
Go Green, Save Money
Why should a customer consider Avaya Contact Center applications on VMware?
The Virtualized Environment (VE) program gives customers flexible deployment options. They can choose to deploy virtualized or non-virtualized or mix both depending on what they need. Additionally, they can leverage their existing VMware infrastructure, tools and expertise.
Additionally, customers can deploy applications more quickly. For instance, one of our customers, RealPage, indicated that they deployed Call Center Elite 50% faster. And deployed Experience Portal and CMS in hours instead of days. This gives contact centers the flexibility to quickly respond to changes such as a sudden spike in call volume (perhaps due to a popular product that just launched) – leading to greater business agility.
Enterprises can also go green and save money. Virtualization lowers capex and opex – as we’ve seen in an earlier side. IT organizations can reduce the number of servers in their data center and also lower the cost of cooling.
Virtualization also provides greater resiliency – IT organizations can restore services more quickly, make adjustments in Real-Time and improve their business continuity and disaster recovery – all leveraging the same VMware tools they’re already familiar with.
Restore services more quickly
Adjust infrastructure requirements to meet fluctuations
Improve business continuity and disaster recovery
Improve Overall Resiliency
Support customers through technology adoption curve
Move from products to solutions
Rapid deployment of communication applications through pre-integrated solutions
Enterprise, private cloud, public cloud

10. Hybrid Cloud: Real-Time CC Extends to the Premise
Scenario 1:
Add Cloud CC To On-Premise CC
to increase capacity
Scenario 2:
Integrate CCaaS Cloud
With On-Premise Data + Applications
to protect confidential / customer data
CCaaS
Aura CC Elite
Applications
Server(s)
CCaaS
Cloud CCaaS
Reporting and
Management
Cloud - CCaaS
Contact Center Agents
Cloud - CCaaS
Contact Center Agents
Cloud / Hosted
Cloud / Hosted
On-Premise
On-Premise
Enterprise CC
Enterprise CC
Cloud + Premise
Manage and
Report
Aura CC Elite
Interaction
Recording
Media Store
Interaction
Recording
Media Store
Applications
Server(s)
Applications
Server(s)
On-Premise
Contact Center Agents
On-Premise
Contact Center Agents

11. And What do You Get . . Aura Cloud Enablement
Unified Communications
Contact Center
Single, open, scalable architecture
Voice & Video
Mobility
Collaboration & Conferencing
Messaging
Customer Experience
Target Market
Small – Medium – Large Enterprise
Offer
Avaya Aura based UC & CCaaS platform. Partner hosted, partner led
Partner led, partner hosted unified communications & contact center
Utility pricing to Cloud Service Provider
Avaya Aura® based platform: One architecture & all endpoints
Open standards, hardware agnostic
Spans SME to LE market segments
Future hybrid evolution options
Single, centralized administration
Roles Based Access & Multi-tenancy
Aura Cloud Enablement for UC (UCaaS)
All SIP Based Solution
Voice, Presence, Video, Mobility, Voice Mail
Flexibility in endpoints and clients
Aura Cloud Enablement for CC (CCaaS)
All SIP Based Solution
ACD
Multichannel
Experience Portal (IVR)
Work Force Optimization
Reporting (CMS/ANAV)
Flexibility in desktops

12. The Application Layer is Ready . . . Now What . . .
A Flexible Applications Model
Choose your apps (UC, CC)
Choose your hardware
Consume dynamically from the cloud – utility opex model
Virtualized Applications Framework
Move apps around the network without impacting service
Fail over within a compute stack automatically
Now - Enter Avaya Fabric Connect
Horizontal, high speed switching for Real-Time communications
Virtual Service Networks with SPB
Extend a true virtual data center
Virtual Provisioning Service
Move apps along with their L2 settings
Extend to the premise/campus & provide flexibility for hybrid application clouds

13. A Virtualized Service Deliver Network
Avaya Fabric Connect
A Virtualized Service Deliver Network
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.

14. Application Availability Intra and Inter Data Center
PWE3\ELine
EPL\MEF
QnQ
Dark Fiber
SPBoIP MiNID
Application Availability Intra and Inter Data Center
North-South/Core-ToR Interconnects

15. Application Delivery Data Center to Edge
QoS
Traffic Steering
Dynamic Services
Application Performance
8k,7k,9k
10GE
DC 1
DC 2
Building3
Building5
VSP9000
Building 4
VSP4000
ERS
VSP 4000
Metro Rings
WAN
MAN
Campus
Data Center
2010 Avaya Inc. All rights reserved.

16. Application Delivery “The Mobile Edge”
Predictable application performance by prioritizing business applications over recreational applications and reducing network load
Flexible policy control by blocking, throttling, or applying QoS to applications directly at the network edge
Recognition of 1200 different applications
Granular control over applications:
Permit
Prioritize
Throttle
Block
…with control by:
Client
VLAN
Time of Day

17. Application Driven Networking E2E Orchestration of Layers 1-7
Avaya Cloud Orchestration Suite
Deploy Application Clouds at Massive Scale
Avaya Middleware driving end to end business process integration
SDN Controller Automates Network Provisioning and Policies
Partner Integration with VMWare, Storage

18. Thank You!

19. Be sure to tweet your feedback on this presentation
BEST OF ATF SPEAKER AND TEAM AWARD
Be sure to tweet your feedback on this presentation
#AvayaATF
Winners will be announced at closing of event
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.

20. © 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.