1. Unit 3: Political Parties, Interest Groups, and the Mass Media
Mr. Winchell
AP GoPo

2. Mass Media
Includes all forms and aspects of communication to the general public
Linkage institution between the electorate and government institutions
“The Fourth Estate”

3. Function of Mass Media Link the government and the electorate
Communicate information and awareness to the public and government officials on issues, problems, situations in development of public policy
Gatekeeper
Agenda setting
Framing
Watchdog
Fact-checking
Investigative journalism
Muckraking
Whistleblowing
Scorekeeper
“Horse-race journalism”

4. Types of Media Print Media Broadcast Media Social Media Newspapers
Magazines
Broadcast Media
Radio
Television
Cable/Satellite
Social Media
Internet
Blogs
Social Networks
Forums

5. Print Media Early partisan press Penny press Yellow Journalism
Muckraking
1898 Political
Cartoon against
The cartoon was published in the wake of the Spanish- American War, the cartoonist suggests that, having won the war, the government ought to attack yellow journalists at home.

6. Radio News FDR’s fireside chats Today
1930’s weekly address to the nation
Today
AM Talk—conservative dominance
Sean Hannity
Rush Limbaugh
Liberals: National Public Radio
Link to Web sites to play students an excerpt from the different talk radio programs.

7. Television News Network News Cable News:
CBS
NBC
ABC
FOX
Cable News:
C-SPAN
CNBC and MSNBC
Comedy News: SNL, the Daily Show, the Colbert Report
Photo caption: What is C-SPAN?
C-SPAN, shown here, is a public access channel that (through the main channel and its affiliates) provides gavel to gavel coverage of the House and Senate. It also airs a variety of other public affairs programming.

8. Today most Americans get their news from _____.
Cable TV
the Internet
Radio
Local TV
Newspapers

9. Today most Americans get their news from _____.
Cable TV
the Internet
Radio
Local TV
Newspapers 9

10. Where do Americans get their news?

11. Media and the Institutions
Media and the President
Media Events
Press Secretary
Media and Congress
C-SPAN
Committee hearings
Media and the Supreme Court
Only audio recordings of oral arguments and decisions
Sources of Information
News/press releases
News briefings
News conferences
Leaks

12. Current News Media Trends
Consolidation of privately-owned media
Top 10 media chains account for more than 50% of daily circulation
Concerns
Market pressures
Control of the flow of information
Ex: Lebron using ESPN and ABC exclusively to announce decision
Photo caption: How does media consolidation affect news coverage?
When basketball star LeBron James announced he was, “Taking his talents to South Beach,” he created a boon for Disney, the parent company of television networks ABC and ESPN. He made his official announcement on ESPN, after much hype and promotion, and then he did the rounds on ABC’s news shows the next day. Critics charged that this insulated coverage prevented James from having to answer the hard questions about his departure from Cleveland.
Differentiate between private ownership and government ownership of the media. Explain consolidation by explaining that the top ten media chains account for more than 50 percent of daily circulation, while fewer than 300 of the approximately 1,400 daily newspapers are independently owned.
Use the photo or other examples to illustrate the concerns.

13. Mass Media Jargon Media event Sound byte Gaffe Loaded language
Bureaucrat OR public servant
On the record
Off the record
On background
On deep background
Trial balloon
Leak/Kill a leak
Pentagon Papers
Watergate and Deep Throat
Valerie Plame
Wikileaks
Edward Snowden

14. The Media and First Amendment
Prior Restraint
Government prohibited from censoring or refusing publication/broadcast
Near v. Minnesota (1931)
New York Times v. United States (1971)
Pentagon Papers
Libel
Malicious printed material is not protected
New York Times v. Sullivan (1964)
Slander
Malicious oral material is not protected
Freedom of Information Act (1966)
Citizens and media outlets may request public records
Sunshine Laws
Public policy must be developed in the public sphere
No backroom secret negotiations

15. Federal Communications Commission (FCC)
Federal Communications Act of 1934 established FCC as independent regulatory agency on interstate communication
Enforces technical, structural, and content regulations

16. Technical Regulation of Media
Public owns the airwaves
Anything transmitted over the airwaves is subject to regulation
Radio and television broadcasters must obtain a license renewable every 5 years
Subject to hearing if a group objects/complains
Digital conversion
Digital Transition and Public Safety Act of 2005
All over-the-air broadcasts must end analog transmissions and convert to digital

17. Structural Regulation
Media Consolidation
Before 1980s, media monopolies were strictly enforced and prohibited
A corporation could not monopolize an entire market
Telecommunications Act of 1996
Deregulated limitations on corporations
Led to fewer but larger media conglomerates

20. Content Regulation Media and Political Campaigns
Fairness Doctrine
Mandated broadcast of opposing views on issues
Abandoned by FCC in 1987 due to First Amendment concerns
Equal Time Rule
Media time must be equally granted, media costs must be equal, commercial ads must be the same during candidate air time
Right of Rebuttal/Reply
Candidates have the right to opportunity to respond to allegations made by an opposing candidate
Miami Herald v. Tornillo (1974)
“Liberal Bias (TV, Newspapers, Internet) vs. Conservative Bias (Talk Radio)”

21. Media Bias Corporate and Establishment Media Credibility
Campaign contributions
Credibility
Sensationalism over objectivity
“If it bleeds, it leads.”
“Liberal Bias (TV, Newspapers, Internet) vs. Conservative Bias (Talk Radio)”
Actual News Headlines vs. Fox News Headlines

22. Content Regulation Public Decency
FCC Regulation and Penalties
Scope of Regulation
Public broadcasts
Cable and satellite self-regulated
Obscenity prohibited
Indecency and Profanity prohibited*
Safe Harbor – 10pm to 6am
Seven Dirty Words
Only enforced on over-the-air broadcasts; cable not subject
2004 Super Bowl XXXVIII Halftime Show (“Nipplegate”)

23. Key Concepts of the Media
Yellow Journalism
Muckraking
Chain Ownership
The “Big” Three
Editorializing
“Off the Record”
Bias
Adversarial Press

24. Impact of the Media 1. persuade uncommitted voters
2. determine what is important by what they report
3. Majority of Americans believe there is a bias
4.Journalists cannot be punished for divulging classified information, only gov’t officials can

25. Party affiliation and citizens’ news sources