1. EPiServer CMS training January 2017
EPi CMS training, January 2017
EPiServer CMS training January 2017

2. Agenda Day 1 (9-18) Day 2 (8-15) Welcome, 9-9.30 30 min, Niels
Introduction to the Master site, min, Christian
Short break,
Work shop session, User experience, customer journeys and quality content, incl. works shop session (with Creuna)
Lunch,
Work shop session (continued)
Short break,
Understanding the EPiServer user interface and options (60min) Catharina
New analytic framework (30min), Rasmus
Improved GMC MAM support options —17.45, Catharina
Dinner 19:00 in Roskilde
Day 2 (8-15)
How to work with the CMS, ½h Catharina/Rasmus
Break
Mastering of products via Commerce module, h, Catharina/Rasmus
Lunch,
Mastering of products via Commerce module (continued),
Attention to SEO during migration, min, Rasmus

3. Platform Content Web migration 2016-17 Digital features Development
EPi CMS training, January 2017
Web migration
Platform
Digital features
Development
Improved UI
Integration
Customer needs
Quality content
Improved flow
Conversions
Content

4. The EPiServer platform
EPi CMS training, January 2017
The EPiServer platform
Comprehensive vendor selection process
Valuable OPCO feature requirements
Flexible CMS with modular content blocks
Product data imported to Commerce module
Responsive design and simple navigation
Support advanced web tracking with GA
Automated translation flow via Language Wire
Ready to support:
Marketo (Marketing automation)
Building Information Modeling (BIM)
Product Information Management (PIM)

5. Content ambitions Identified customer needs and ROCKWOOL priorities
EPi CMS training, January 2017
Content ambitions
Identified customer needs and ROCKWOOL priorities
Revised the content and structure to improve the digital experience, and integrate product information, guidance, services and expert advice throughout the entire website
Improved focus on “call-to-actions” and lead capturing
Interviewed OPCOs and RI key functions
Prioritized needs and map relevant solutions and content via customer journeys
Web analytics, SEO reports, heat maps, surveys etc.

6. Development of the Master site for rockwool.nn sites
EPi CMS training, January 2017
Development of the Master site for rockwool.nn sites
User
test PL PL
Go live
15 Jun
Master
version 1.0 complete site structure with pre-selected content
Deploy
to RW insulation business
Master
version 2.0
Sep 2016 UK UK
Go live
05 Jul DE DE
Go live
29 Aug
Insights, needs and content building
Deploy to pilot OPCOs,
local adjustments
CMS training and rollout master website

7. New pilot websites LEARNINGS LEARNINGS PL UK DE
EPi CMS training, January 2017
LEARNINGS
New pilot websites
LEARNINGS
Important to use the “Master” as starting point and then add local content
Ongoing dialogue between GMC MAM and OPCO made migration more smooth
Substantial GMC MAM support required when building local content/modules
Emphasize the need of focusing on customer experience
Limited content causes risk of having a slim website and reduced flow
Clear communications and alignment of further CMS development PL UK DE
from to 250 pages
from +750 to 250 pages
from to 300 pages

8. Manual for adaptation of the Master site for rockwool.nn sites
EPi CMS training, January 2017
Manual for adaptation of the Master site for rockwool.nn sites
Products: Select, Convince, Advice, Help
Support: Self-service options
Advice: Expert advice, Knowledge sharing
Misc: About, News, Career, Legal, Contact
Download
Site Structure & Content

9. Improved support options
EPi CMS training, January 2017
Improved support options

10. EPi CMS training, January 2017
High level plan
Deadline
Oct 2017

11. CMS training session September
EPi CMS training, January 2017
CMS training session September
INTEGRATED
Web CMS platform
MODERN
Design & navigation
BUILD-IN
Analytics & Search
MULTIPLE
Utility services
IMPROVED
Support options
New content and structure focusing on
customer needs and lead capturing
Check out the master site at

12. One point of contact Christian Catharina Rasmus RW-LAT RW-CN GRODAN
EPi CMS training, January 2017
One point of contact
Christian
Catharina
Rasmus
RW-LAT
RW-CN
GRODAN
RW-CEE
RW-SA
LAPINUS
RTI
1st level CMS support
Master site adaptation + local content creation
Follow-up meetings during migration
Ongoing content reviews
Go live preparations
Improving SEO redirects
CMS development priorities

13. Modern website built on an agile CMS platform
EPi CMS training, January 2017
Modern website built on an agile CMS platform
Improvements
Responsive design
The NEW website
Focus on customer needs and customer experience
Modern structure and navigation with relevant content
Modular content blocks
Clear “call-to-action” and lead capturing options
The CMS platform
Agile and state of the art technology
Improved editor interface and marketing features
Easy integration to other applications
rockwool.PL live 15 June
rockwool.UK live 5 July
rockwool.DE live 29 August
Migrations deadline : October 2017

14. EPi CMS training, January 2017
Thank you!