1. Joyce L. Winterton, Ph.D. Assistant Administrator for Education
National Aeronautics and Space Administration
NASA Education
Joyce L. Winterton, Ph.D. Assistant Administrator for Education

2. The Role of NASA Education in Strategic Communications
Implementing a New Communications
Approach for NASA
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3. Strategic Communications
What does the public think about NASA?
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4. Strategic Communications
Know what NASA is - 93%
NASA does a good/excellent job – 86%
Country is better of because of NASA’s work - 83%
Personally better off because of NASA’s work – 75%
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5. Strategic Communications
Cannot name other things NASA does beyond Space – 42%
Understand NASA extremely well – 6%
Educators who said NASA does a “good” job communicating its activities - 11%
Teachers and educators have a positive association about NASA but lack specific understanding, knowledge
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6. Strategic Communications
Most cannot name any specific NASA
spin-off technologies
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7. Strategic Communications
Serving internal and external customers.
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8. Strategic Communications
What are new opportunities to implement?
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9. Strategic Communications
Participate in Shuttle and Mission Launches:
STS 117 – Colorado, Texas, Virginia
Summarize the major accomplishments of Space Grants
Provide briefings to NASA staff
Other?
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