1. Psychology of Color
Marketing

2. Warmup Objective: Warmup
Create a uniform that utilizes color to convey their brand
Warmup
Fill out the sheet regarding your favorite color

3. 09/14/16 Agenda Warm-up / Test Review Color Psychology Project
Notes on remaining colors
Completed Pink, White, Silver, & Blue
Remaining colors today
Individual Assignment due next class
Quiz next class as well
1 question for each color

4. Marketing Unit 1.0 Retest Class Average Low - High
2nd Period: 77%
4th Period: 83%
If you scored below a 79% you can retest
Must remediate for 30 minutes on Thursday
6:45 – 7:15
2:15 – 2:45
Retest is on Monday, Sept 21

5. Compare your color & description

6. Why Color Matters.
92.6% of customers view how a product looks as their #1 reason for purchase
Color is the first thing a customer notices about a company’s logo
Color increases brand recognition by 80%
Apple’s ad campaign “It doesn’t have to be beige” reversed their $1.8 billion loss in sales
Brought about colorful iPods and Phones
Most popular logo colors:
Blue (33%)
Red (29%)
Black/Gray (28%)
Yellow (13%)

7. Color Quiz Whiteboards
Guess the company by its trademarked color
Write the company you think of when you see the color

8. Trademarked Colors

9. http://www. businessinsider

10. 12 Groups (Not Gold) 2-3 per group Take notes on the color you select
Include
Description of what the color means and why businesses use it
Target Market of color
3 emotions associated with it
3 companies that use that color in their logo/brand
Teacher Example

11. Excellence

12. Gold in Business… Target Market: High perceived value
Middle – Upper Class who are interested in Luxury Purchases
High perceived value
Promotes wisdom and wealth
Products that use gold are seen as expensive / exclusive
Best when combined with dark red, dark blue, or dark green

13. 12 Groups (Not Gold) 2-3 per group Take notes on the color you select
Include
Description of what the color means (5 Facts)
Target Market of color
3 emotions associated with it
3 companies that use that color in their logo/brand
Teacher Example

14. Assignment Choose ONE of the Following Assignments to complete
Use your notes to justify your decisions

15. Option #1 Nike Team Site for Uniforms

16. Example: Pick Your Colors & Design

17. Option #2: Redskins

18. Option #3: Company Uniform
Must change both the style & the color of the uniform so that is targeted to a younger crowd
Use your notes to see which colors accomplish this
Use to design uniform

19. Example
I changed the colors of Best Buy from blue and yellow to black and white. The reasoning behind this is because black, which represents sophistication and elegance, appeals to wealthy teenagers.
I changed the style of Best Buy’s uniform from a collared polo to a baseball tee. I chose this specific style because I believe it would appeal to the younger demographic. It makes the shirts more “fun” and consists of the name of the employee on the back along with their favorite number.

20. Key Points All designs can be done by hand or on a computer
Must change mascot & colors for option #1 & #2
Must change uniform color and style for option #3
You have to explain your changes not just design them
Turn electronic versions into Google Classroom