1. Current Digital Transformation Trends in Hotels
Kostas FLOKOS -CEO Upcom

3. Digital transformation (DX)  is the change associated with the application of digital technology in all aspects of human society.
The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support traditional methods.

4. Why Digital Transformation?

5. …speed!
They want …

6. … efficiency!

7. digital technology!

8. How do enterprises respond?

9. Continuous improvement

10. Consumer engagement
Consumer engagement

11. Innovation
Innovation

12. Current Trends for Hotels

13. To invade all the business processes of the hotel!
To look for a hotel
To invade all the business processes of the hotel!
To reserve accommodation
To interact with hotel personnel
To share experience with their friends
Mobile integration

14. AI and chatbots User demands Hotel responses Speed Efficiency
Digital technology
Hotel responses
Automated answers
Less errors, more intelligence in systems
Systems that behave like humans
AI and chatbots

15. Artificial Intelligence and chat bots are the answers to all those demands!
AI and chatbots

16. IoT integration

17. Focus on data

18. Reputation

19. Virtual and Augmented reality

20. Your Digital Transformation Partner!

21. Kostas FLOKOS -CEO Upcom