1. Mystery Shop Scorecard
Effectiveness
Acme
Comp 1
Comp 2
Comp 3
Market Relevance*
3,499
2,133
71,191
680
161,681
385
191,988
122
Ability to Capture Interested Buyers
Some content gated. Will not capture all potential leads.
Content gated. Ability to capture and monitor leads best-in-class.
No information required to access content. Leads will not be captured.
Response Time
Contacted by sales in 35 hours.
Contacted by LDR within 24 hours.
Immediate response to ‘contact us.’
Immediate response to ‘contact us.’ Received call from LDR within 1 hour.
Lead Qualification – Marketing
Passed directly to sales rep.
Sent Link to additional information requiring form fills.
No contact made.
Was pushed for appt. vs. qualified.
Rep Interaction – Sales
Abandoned call when realized we were early stage.
Rep Reached out within 24 hours.
Rep got off call quickly and didn’t schedule follow-up.
Nurture Efforts - Marketing
No further contact made.
Received content focused on initial needs weekly for 4 weeks.
*Top score = website US ranking by Google
Bottom score = # of sites linking into the company’s home page
Performed
Partially Performed
Not Performed