1. San Bernardino Community College District
Revised 11/6/17
Baseline Bond Survey
Conducted for
San Bernardino Community College District
Presented By
Timothy McLarney Ph.D.

2. Purpose of PRESENTATION
To provide the results of the bond feasibility study performed by TrueNorth.
To provide Trustees with enough information for a future decision on pursuing a bond measure (July 2018)

3. Purpose of Study Determine if a bond measure is feasible
Identify how to create a measure consistent with community priorities
Gather information needed for communications & outreach

4. Methodology of Study Conducted September 26th to October 6th, 2017
683 District voters likely to participate in November 2018 election, with June 2018 subset
Mixed-Method approach
Recruited via phone and
Data collection via phone and online
17 minute average interview length
English & Spanish
Overall margin of error is ± 3.7%

5. Margin of Error: +/- 3.7%

6. Importance of Issues
Q1 To begin, I’m going to read a list of issues facing your community and for each one, please tell me how important you feel the issue is to you, using a scale of extremely important, very important, somewhat important or not at all important.

7. Initial ballot test In order to:
Upgrade classrooms, labs and career training facilities at San Bernardino Valley College and Crafton Hills College for science, healthcare, technology, public safety, skilled trades, and other growing industries
Improve local access to affordable, high quality education by repairing, constructing and acquiring classrooms, facilities, sites and equipment
And improving Student and Veterans Centers to provide career counseling and job training
Shall San Bernardino Community College District issue 398 million dollars in bonds at legal interest rates, with independent citizen oversight, no money for administrators, and all money staying local? If the election were held today, would you vote yes or no on this measure?
Q2 Your household is within the San Bernardino Community College District. Next year, voters in the District may be asked to vote on a local ballot measure. Let me read you a summary of the measure:
In order to:
Upgrade classrooms, labs and career training facilities at San Bernardino Valley College and Crafton Hills College for science, healthcare, technology, public safety, skilled trades, and other growing industries
Improve local access to affordable, high quality education by repairing, constructing and acquiring classrooms, facilities, sites and equipment
And improving Student and Veterans Centers to provide career counseling and job training
Shall San Bernardino Community College District issue 398 million dollars in bonds at legal interest rates, with independent citizen oversight, no money for administrators, and all money staying local?
If the election were held today, would you vote yes or no on this measure?

8. Initial ballot test
Q2 Your household is within the San Bernardino Community College District. Next year, voters in the District may be asked to vote on a local ballot measure. Let me read you a summary of the measure:
In order to:
Upgrade classrooms, labs and career training facilities at San Bernardino Valley College and Crafton Hills College for science, healthcare, technology, public safety, skilled trades, and other growing industries
Improve local access to affordable, high quality education by repairing, constructing and acquiring classrooms, facilities, sites and equipment
And improving Student and Veterans Centers to provide career counseling and job training
Shall San Bernardino Community College District issue 398 million dollars in bonds at legal interest rates, with independent citizen oversight, no money for administrators, and all money staying local?
If the election were held today, would you vote yes or no on this measure?

9. Tax threshold
Q4 The amount each home owner will pay if the school bond passes depends on the assessed value of their home – not the current market value of the home. If you heard that the annual property taxes on your home would increase: _____ per 100,000 (one hundred thousand) dollars of assessed valuation, would you vote yes or no on the school bond measure?
Generated Bond Amounts:
$25 per $100 K =$470 M
$20 per $100 K = $375 M
$19  per $100 K =$355 M

10. Average Support for measure at $44 & $21
Q5 Let me put it another way: If you knew that this measure would cost the typical home owner about $44 per year, would you vote yes or no on the bond measure? Get answer, then ask: Is that definitely (yes/no) or probably (yes/no)?
This is the same as $25 per every $100K
Q6 Let me put it another way: If you knew that this measure would cost the typical home owner about $21 per year, would you vote yes or no on the bond measure? Get answer, then ask: Is that definitely (yes/no) or probably (yes/no)?
This is the same as $12 per every $100K
The average assessed value we used is $176K
Generated Bond Amounts:
$25 per $100 K =$470 M
$20 per $100 K = $375 M
$19  per $100 K =$355 M

11. Quality of education PROVIDED BY SAN BERNARDINO VALLEY COLLEGE
Q7 In general, how would you rate the quality of education provided by San Bernardino Valley College? Would you say it is excellent, good, fair, poor, or very poor?

12. Quality of education PROVIDED BY Crafton hills college
Q8 In general, how would you rate the quality of education provided by Crafton Hills College? Would you say it is excellent, good, fair, poor, or very poor?

13. DISTRICT MANAGING FINANCES
Q9 In general, how would you rate the job the District has done in managing its finances? Would you say it has done an excellent, good, fair, poor, or very poor job?

14. PROJECTS & programs
Q10 The measure we’ve been discussing would provide funding for a variety of school projects and improvements. If the measure passes, would you favor or oppose using some of the money to: _____, or do you not have an opinion?
G Improve the Veterans Centers to provide job training, job placement, counseling, and support services to military veterans and their families
H Repair or replace leaky roofs, old rusty plumbing, and faulty electrical systems where needed
A Upgrade classrooms and career training facilities for engineering, industrial technology, manufacturing, automotive technology, and logistics.
D Upgrade classrooms, labs and career training facilities for biology, physical sciences, and information technology.
I Improve student safety and campus security systems including security lighting, security cameras, emergency communications systems, smoke detectors, fire alarms, and sprinklers
B Upgrade classrooms, labs and career training facilities for emergency medical services, anatomy, and nursing.
K Improve access for students with disabilities
J Upgrade classrooms and labs to help local students complete the first two years of college affordably, and transfer to the Cal-State or UC (You-See) systems.
C Upgrade classrooms and career training facilities for core subjects including math, economics, humanities, and social sciences.
L Upgrade libraries to accommodate modern technology, digital resources, and improve instructional support for students
F Improve the Student Centers to provide job training, job placement, counseling, and support services to students
E Provide the facilities and equipment needed to support high quality instruction in music, visual, and performing arts

15. positive arguments
Q11 What I’d like to do now is tell you what some people are saying about the measure we’ve been discussing. Supporters of the measure say: _____. Do you think this is a very convincing, somewhat convincing, or not at all convincing reason to SUPPORT the measure?
L Our local community colleges are a vital resource for our community. They educate the healthcare professionals that serve our medical needs, the police and firefighters that keep us safe, and the skilled workers who fuel our economy.
I We have thousands of military veterans returning from service who need job training, job placement, counseling and support services. Improving the Student and Veterans Centers will ensure that our veterans receive the support they need.
J Many of our local high school graduates rely on San Bernardino Valley College and Crafton Hills College for higher education and to prepare for careers.
F1 Because the cost of attending the University of California and State University systems has become so expensive, many more students are starting their education at community colleges. This measure will ensure local students have access to an affordable, high-quality education here in San Bernardino County.
D This measure requires a clear system of accountability, including a project list detailing exactly how the money will be used, a Citizens' Oversight Committee, and independent audits to ensure the money is spent properly
G Local employers depend on San Bernardino Valley College and Crafton Hills College to train future and current employees in fields like science, healthcare, industrial technology, and public safety. We need to upgrade our classrooms, labs and career-training facilities so they meet today's industry standards.
F2 Our local community colleges ensure that lower and middle-income students who can't afford the high price of a university still have an opportunity to succeed in college and careers. This measure will provide the affordable, high quality education that all students deserve.
C All money raised by the measure will stay in our community to support our local community college and students. It cannot be taken away by the State or used for other purposes.
K Some college buildings are more than 40 years old and have never be renovated. It's time to make essential repairs and upgrades so these buildings can continue to serve our community well in the decades to come.
E If voters approve this measure, our local colleges will qualify for up to 100 million dollars in State matching money that otherwise will go to a different part of the State.
A Our community colleges are vital economic engines for our region. They create thousands of jobs and generate over 600 million dollars per year for our economy. This measure will help strengthen our colleges and our economy.
H Our local community college is a major local employer and past construction has been central to our local economy. This measure will create and sustain local jobs right here in our area where they are greatly needed.
B By law, no money from this measure can be spent on administrator and staff salaries or pensions.
M The District has kept its promises to taxpayers. It has done a great job managing past bonds and has made smart financial decisions that have saved taxpayers more than 13 million dollars.

16. INTERIM BALLOT TEST
Q12 Sometimes people change their mind about a measure once they have more information about it. Now that you have heard a bit more about the measure, let me read you a summary of it again:
In order to:
Upgrade classrooms, labs and career training facilities at San Bernardino Valley College and Crafton Hills College for science, healthcare, technology, public safety, skilled trades, and other growing industries
Improve local access to affordable, high quality education by repairing, constructing and acquiring classrooms, facilities, sites and equipment
And improving Student and Veterans Centers to provide career counseling and job training
Shall San Bernardino Community College District issue 398 million dollars in bonds at legal interest rates, with independent citizen oversight, no money for administrators, and all money staying local?
If the election were held today, would you vote yes or no on this measure?

17. NEGATIVE ARGUMENTS
Q13 Next, let me tell you what opponents of the measure are saying.  Opponents of the measure say: _____. Do you think this is a very convincing, somewhat convincing, or not at all convincing reason to OPPOSE the measure?
B Don't be fooled. Including interest, this bond will cost taxpayers about 800 million dollars and will take property owners 30 years to pay off.
A People are having a hard time making ends meet with the high cost of living. Now is NOT the time to be raising taxes.
C The College just sold a radio channel for 157 million dollars, and they still have 200 million dollars left over from the bond they passed in They don't need this bond.
D We can't trust the District with this measure. They will mismanage the money and won't build what they promise.

18. Final ballot test
Q13 Now that you have heard a bit more about the measure, let me read you a summary of it one more time.
In order to:
Upgrade classrooms, labs and career training facilities at San Bernardino Valley College and Crafton Hills College for science, healthcare, technology, public safety, skilled trades, and other growing industries
Improve local access to affordable, high quality education by repairing, constructing and acquiring classrooms, facilities, sites and equipment
And improving Student and Veterans Centers to provide career counseling and job training
Shall San Bernardino Community College District issue 398 million dollars in bonds at legal interest rates, with independent citizen oversight, no money for administrators, and all money staying local?
If the election were held today, would you vote yes or no on this measure?

19. Key conclusions
Is it feasible to move forward with a bond measure? Yes.
Voters perceive that protecting the quality of education and ensuring local access to an affordable college education and career training are among the most important community issues
Strong natural support for bond (67%)
Popular projects
Strong positive arguments
All ballot tests above 55% required for passage

20. Considerations & Take-Aways
Poll is a snapshot in time, not a crystal ball
Projects: Improving Veterans Centers, repairing facilities, upgrading classrooms, labs, and career training facilities for specific disciplines and careers, & improving student safety
Price tag: Need to balance revenue needs with political realities of passing a measure. $20 to $25 tax rate feasible.
Election timing: November 2018 has stronger voter support than June 2018 and allows more time to prepare
Voter outreach & education are critical:
Raise voter awareness/perceptions of SBCCD and its many successes (fill in the grey area)
Raise awareness and understanding of the facility challenges and opportunities
Emphasize the role of San Bernardino Valley College and Crafton Hills College (and this bond) in creating local access to an affordable college education and career training
Ensure voters understand the plan, accountabilities, and the benefits.
$20 per every $100K will generate $
$25 per every $100K will generate $
TBWB will assist with the voter outreach & education (Jared Boigon)
Step 1: Feasibility study to determine if and under what conditions your agency can pass a local funding measure. (COMPLETE)
Step 2: Build consensus with outreach and awareness-building strategies that position your measure for success.
Step 3: Build a strong measure by aligning the measure’s features with the community’s priorities and sensitivities.
Step 4: Campaign for the win by efficiently getting your message out to persuade voters and mobilize your base of support. (PAID FOR BY DONATIONS)
Step 5: Bridge to the next election by continuing positive and transparent community dialogue about how voter-approved funding is being utilized.

21. San Bernardino Community College District
Baseline Bond Survey
Conducted for
San Bernardino Community College District
Presented By
Timothy McLarney Ph.D.