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Osnovna škola Bartola Kašića Vinkovci Erasmus+ Young Enterprising Europeans ADVERTISING February 2017.

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Presentation on theme: "Osnovna škola Bartola Kašića Vinkovci Erasmus+ Young Enterprising Europeans ADVERTISING February 2017."— Presentation transcript:

1 Osnovna škola Bartola Kašića Vinkovci Erasmus+ Young Enterprising Europeans
ADVERTISING February 2017

2 Why do we have to advertise
Why do we have to advertise? - to attract new consumers - to increase sales of existing products - to inform consumers about new products or services - to earn money Colours - gold - success, high quality, money

3 Advertisements in magazines, leaflets, brochures, bilboards, internet Commercials: advertisements on the radio, TV, internet commercial ad

4 Scientific approach

5 Famous persons’ recommendations

6 Comparison

7 A story around the product

8 A free gift

9 A catchy slogan Match the slogan to the product Slogan: Connecting people Life’s good Once you pop, you can’t stop It gives you wiiings! Take a deep breath Just do it! No more tears I’m lovin’ it! Because I’m worth it Taste the rainbow Loves the jobs you hate Finger lickin’ good Products/brands: Nike Skype Red Bull Skittles Mc Donald’s KFC Johnson’s Baby Nokia Mr Muscle L’Oreal LG Pringles

10 Connecting people - Nokia Life’s good
Connecting people Nokia Life’s good LG Once you pop, you can’t stop Pringles It gives you wiiings Red Bull Take a deep breath Skype Just do it! Nike No more tears Johnson’s Baby I’m lovin’ it! McDonald’s Because I’m worth it L’Oreal Taste the rainbow Skittles Loves the joby you hate Mr Muscle Finger lickin’good KFC

11 Z pattern advertising

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13 ad creates desire, we want the product
Something is used to attract our attention (photo, colour, size,...) some information (price, availibility) create our interest ad creates desire, we want the product Something urges us to act now (limited supply,...) AIDA – an opera in 4 acts by Giuseppe Verdy, set in Egypt, first performed in a musical based on the opera, music by elton John, lyrics by Tim rice, first pperformed on Broadway in 2000

14 Target groups Sex: male , female Marital status: married single Age: 0-10, , , 18-49, , children, teenagers, young adults, adults, senior citizens Income: Occupation: service, business, professional Lifestyle Geographic: urban, rural, suburban Social status: upper, middle, lower

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