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Marketing Strategy Good 4 U.

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Presentation on theme: "Marketing Strategy Good 4 U."— Presentation transcript:

1 Marketing Strategy Good 4 U

2 Objectives Seek potential investors
Investigate the firm Marketing Strategic Management Systems Research the World Wide Web

3 Customer Requirements
Target health-conscious areas Study traffic patterns in selected areas Interview potential customer base for food preferences Interview potential customer base for sports preferences

4 Meeting the Needs Use customer interview results to develop menu plans
Select a location with the greatest exposure Use customer interview results to develop interior sports designs

5 Cost Analysis Miami costs have soared in the 3rd quarter
New York costs have remained steady

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