1. Communication: Reading & Speaking
Introduction to Business & Marketing

2. Review Review the following concepts: Writing POWER Forms: Email
Letters (cover, resignation, thank you)
Memo
Business report
Company publication (brochure, online post)

3. What Is Reading?
Reading: “active mental process of receiving & understanding a message”

4. Read For A Reason Focus your mind Summarize as you read
Make connections/form mental pictures
Build your vocabulary

5. Speaking
Speaking: “verbal communication”
HUGE part in marketing jobs

6. Why We Speak
Persuade
Inform
Entertain

7. Jargon Jargon: “specialized vocabulary used by a specific group”
Example:
IDK
LoL
hashtag (#)

8. Why Use Jargon
When is Jargon used?
Why is Jargon used?

9. Wrap-Up
Reading
Reason to Read
Speaking
Why We Speak
Jargon

10. Class Activity Students will: read 3 case studies
Answer questions about the case studies