1. 630 AM WMFD Wilmington’s All Sports Radio
ESPN Radio
630 AM WMFD
Wilmington’s All Sports Radio

2. Station Stats Station Owner: Ocean Broadcasting, LLC
Station Format: Sports talk
Target Audience: Males

3. Minutes: Mike and Mike 6-10am
Talk: 24 minutes
Advertisements: 16 minutes
Plugs: 8 minutes
News: 12 minutes

4. Minutes: The Sports Bash 4-7pm
Talk: 33 minutes
Advertisements: 17 minutes
Plugs: 6 minutes
News: 4 minutes

5. Minutes: Game Night 7pm-1am
Talk: 29 minutes
Advertisements: 16 minutes
Plugs: 9 minutes
News: 6 minutes

6. Findings Very little differences in dayparts
Spend relatively same amount of time on each category no matter what the daypart
Same format throughout day
Most shows consisted of talk along with interviews
Talk interrupted by ads and ads always followed by a plug

7. Findings Continued… Always had the news every twenty minutes
Sports Center
Radio station very consistent
Even talk about the same topics throughout the day
NCAA Tournament, Barry Bonds, Marriage Contest on Mike and Mike in the Morning