1. Guy Malachi, Chief Geek, @guy
Conduit Case Study
Oct 2010
Guy Malachi, Chief

2. What is Conduit?

3. 170 Million Users 250,000 Publishers 1 Network
23 New Users Every Second
170 Million Users
250,000 Publishers
1 Network
Conduit powers apps for over 250,000 web publishers and their 170 million users – the largest network of its kind in the world. The free, award-winning Conduit Platform enables web publishers of all sizes to easily create browser apps using their own brand and content. Publishers can then distribute their apps both directly and via the Conduit App Marketplace and engage users constantly beyond the boundaries of their website. 
The patented Conduit Platform enables global brands to market themselves
online, including MTV, MLB, Time Warner Cable, Univision,
the Chelsea Football Club, Fox News, iVillage, the National Hockey League,
Travelocity, and TechCrunch, as well as hundreds of thousands of small and
medium-sized organizations in more than 120 countries.
Backed by Benchmark Capital
- confidential -

4. evolution

5. 1st year Conduit launches its SAAS platform (U.S Patent 7,529,766)
1st year
Conduit launches its SAAS platform (U.S Patent 7,529,766)
For the 1st time long tail publishers build components and offer them within a toolbar to their users
Following requests from the field Conduit offers community functionality, RSS & predefined components
Solution is localized to more than 30 languages
New Daily Users
Monthly Active Users
9,000 1M

6. 2nd year Cross platform solution IE & Firefox
2nd year
Cross platform solution IE & Firefox
Wider acceptance by long tail publishers growing the network of publishers
Release of an API
Power publisher develop their own unique components using the API
New Daily Users
Monthly Active Users
25,000 5M

7.
3rd year
Conduit sign with Google and offers the Google search through its search box component
Adoption of Conduit by light house companies joining the network of publishers
Conduit provides better integration with web sites using dynamic XML feeds
Conduit becomes profitable
New Daily Users
Monthly Active Users
90,000
22M

8. 4th year Conduit offers a reward program and pay back to publishers
4th year
Conduit offers a reward program and pay back to publishers
Conduit launches analytics as a standard part of its platform.
Organizations join Conduit and offer internal community toolbars.
Every vertical now has presence in the Conduit network.
Conduit open its US office in the silicon valley
New Daily Users
Monthly Active Users
300,000
45M

9. 5th year
Conduit enhance the cross platform solution and offers support in Safari
Marketplace is launched and publishers can share their components in an indirect manner
Publishers enrich their toolbar with components of other publishers
Users add additional components directly from within the MP and from web sites they visit.
New Daily Users
Monthly Active Users
1.1M
92M

10. 6th year Support Google Chrome Offer standalone apps
Support Google Chrome
Offer standalone apps
Users can install a standalone component
Publishers can distribute their apps
Monetized Apps create additional revenue streams for both Conduit and publishers in the Conduit Network
150 employees and growing with offices in San Francisco, Tel Aviv, London, Germany
New Daily Users
Monthly Active Users 2M
170M

12. During that timeframe our traffic levels have increased exponentially from about 100,000 visitors per month to over 3 million monthly visits
Over 1500 pages, and we see over 100,000 unique visitors every day
Kentico handles about 4-5% of all traffic to Conduit
There’s a big change in our site every 8 months or so

23. Banners Module

24. Future Plans for Kentico
Complete migration of all existing CMS platforms currently in use to a unified Kentico solution.
Conduit Blog
Conduit Forums
Conduit Expert Program

25. Guy Malachi, Chief Geek