1. Product Packaging
Marketing

2. Warm-up Question
What product life cycle phase: Products are still making a loss as sales are not yet high enough to cover expenses
Introduction
Growth
Maturity
Decline

4. Create a 10 Slide PowerPoint Representing Each

5. Child Proof Medicine Bottle
Promote & Sell Product: New Balance
Define Product Identity: Absolut
Meet Customer Needs:
Squirt Bottle
Ensure Safe Use:
Child Proof Medicine Bottle

6. Mixed Bundling Strategy: Bicardi & Coke
Protect the Product:
Egg Carton
Mixed Bundling Strategy: Bicardi & Coke
Provide Information: ASUS Headphone

7. Environmentally Friendly: French Rabbit Wine
Blisterpack: Jolt Gum
Cause Packaging: Tide
Environmentally Friendly: French Rabbit Wine

8. Branding & Marketing Packaging

9. Brand Name: Messi Soccer Ball
Trade Name: Kellogg's
Trade Character: Keebler

10. Private Brand: George / Wal-Mart
Brand Mark: Apple Logo
Trademark: Deercon
National Band: Nike
Generic Brand:
Kroger Fruit Snacks
Private Brand: George / Wal-Mart

11. Brand Licensing Agreement:
MLB or NBA
Branding Extension: Coke Zero
Co-Branding: Betty Crocker & Hershey

12. Mixed Brand: High End & Low End

13. Brand Label: Sunkist
Descriptive Label: Gatorade
Grade Label: Butter