1. Brandon Kirkbride Article
Marketing Superstars
Brandon Kirkbride
Article

2. The Faces of Sponsored Superstars

3. Marketing People What companies market sport stars
Is marketing sports stars profitable
How much do the stars make
What are some problems

4. Companies

5. How much?$?
100% of Fortune 500 companies sponsor some type of high profile sporting event
Nike
125 million deal with Lebron James
90 million to Tiger Woods
In million to Michael Jordan

6. Problems with People
Jason Giambi: 40% of public have a negative view. Only 18% positive
Nike and Pepsi dropped his sponsorship
Maria Sharapova: 22% Negative 14% positive
Has small sponsorships from Nike and others
Kobe Bryant: Lost Deals from McDonalds and Ferrero’s after rape ordeal
Nike, Upper Deck, Coca-Cola expressed interest in terminating contracts

7. Then Why?
Survey of fans show that most have more negative than positive view of typical sports "hero." --CNN

8. Questions
When athletes use steroids or commit a crime, does it reflect poorly on the company sponsoring them?
Would it stop you from purchasing their products