1. Marketing Distribution Model
Expanding your product through existing and future markets
"Changing neural pathways every class period."
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2. "Changing neural pathways every class period."
A. Managing the Market
Establish marketing objectives
Identify customer needs
Analyze current market position
Identify competition
Utilize technology to produce a prototype product of customer needs
Support with research and analysis of the market
"Changing neural pathways every class period."
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3. Managing the Market (cont.)
Develop marketing strategy
Determine pricing, packaging and promotional needs
Focus on Innovators and Early Adopters
Test - The Market Place and product
Release in limited markets
Gather feedback
Interpret market feedback and make necessary changes
"Changing neural pathways every class period."
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4. Managing the Market (cont.)
Roll Out
Roll out the product nationally
Make Final Evaluation
Utilize the market analysis determine probably of success in future markets
Monitor
Monitor the frequency of adoption and progression of the products
"Changing neural pathways every class period."
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5. B. The Lifecycle of a Tech Product
1) New to marketplace
Educate the target market
2) Find a niche in the marketplace
Word of mouth marketing
Increase sales
3) Sales growth slows as product matures:
Brand competition
"Changing neural pathways every class period."
9/21/2018

6. The Lifecycle of a Tech Product (cont.)
4) Decline
New technology creates new competition
Newer, better brands hit the market and begin to gradually erase the existing market.
5) Disappearance
It’s gone!
i.e. BetaMax VCRs
"Changing neural pathways every class period."
9/21/2018