1. Marketing Versus Sales

2. Definitions Marketing Is packaging Creating interest & demand Image
Market presence
Support tools

3. Sales Personal Techniques Objectives Product knowledge
Customer needs & relationships
Understanding competition

4. How To’s Marketing Advertising Trade Shows Industry Associations
Tie-ins to to other related products

5. How To’s Sales Networking Planning Presenting Quoting Negotiating
closing

6. Conclusion Marketing-The Gameplan
Requires constant re-evaluation based on the results of sales

7. Conclusion Sales-The Final Score
Determines the success of marketing efforts