1. Chapter 1 Communicating in Your Life
Business Communication
Chapter 1
Communicating in Your Life
Read page 3
Copyright South-Western Cengage Learning

2. The Communication Process
Message
Sender
Receiver
Channel
Feedback
Read pages 4-5
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Senders and receivers are important elements in the communication process.
1.1 The Communication Process and Its Forms

3. Purposes of Communication
Obtain or share information
Build goodwill and image
Persuade
Build relationships and self-esteem
Read pages 6-7
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People communicate in meetings to share information.
1.1 The Communication Process and Its Forms

4. Types of Business Communication
Formal and informal communication
Communication direction
Written and oral communication
Read pages 7-9
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Communication among peers is called lateral communication.
1.1 The Communication Process and Its Forms

5. Protecting Confidential Information
Confidential information is data that should be kept private or secret
Examples:
Patient health records
Employee salaries
Plans for a new product
Employees should not share confidential data with people who are not authorized to have it
Read page 9
1.1 The Communication Process and Its Forms

6. Section 1.1 Applications
Tom Wilson spoke to his coworker, Alice Wong, by telephone this morning. Tom:“Good morning, Alice. I am calling to let you know that the meeting scheduled for 9 a.m. today has been rescheduled. It will be held at 2 p.m. tomorrow at the same location.” Alice:“Thanks, Tom. I will make a note of the time change.”
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7. Communication Barriers
External barriers
Poor lighting, heat or cold, and noise
Document appearance
Closed communication climate
Internal barriers
Educational background, experiences, and biases
Lack of interest or motivation
Read pg
1.2 Overcoming Communication Barriers

8. Audience Profile Questions
Overcoming Barriers
The sender’s duties
Audience analysis
Message environment
Symbol and channel selection
Seeking feedback
Read pg
Audience Profile Questions
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The message environment affects how listeners receive a message.
1.2 Overcoming Communication Barriers

9. Audience Profile Questions
What is the age and gender of the receiver?
Does the receiver have experience or education related to the topic?
What are the concerns and needs of the receiver?
What are the beliefs and viewpoints of the receiver?
Will the message make the receiver happy? sad? pleased? upset?
BACK
1.2 Overcoming Communication Barriers

10. Overcoming Barriers The receiver’s duties Reading Listening
Read pg
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Readers should select a quiet location that is free from distractions.
1.2 Overcoming Communication Barriers

11. Checking Understanding
Reading skills are important for success
At school
On the job
In personal activities
Paraphrasing is a good way to check your understanding of a message
Read pg. 17
1.2 Overcoming Communication Barriers

12. Section 1.2 Applications Overcoming Communication Barriers
Audience Analysis
External Communication Barriers
Pg. 18

13. Importance of Reading Reading and the job search
USAJOBS is the official job site of the U.S. government.
Read pg
1.3 Reading in the Workplace

14. Importance of Reading Reading on the job Staying informed
Following procedures
Handling transactions
Providing customer service
Making decisions and solving problems
Read pg
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Workers must read orders and packing slips.
1.3 Reading in the Workplace

15. Improving Reading Skills
Types of reading
Skimming
Scanning
Careful reading
Improving speed and comprehension
Read pg
1.3 Reading in the Workplace

16. Section 1.3 Applications Purposes for Reading on the Job
Practicing Reading Skills
Pg. 25

17. Free Reading Tests Free reading tests are available online
Search for speed reading test
Questions
What is your reading speed as shown by the free online test?
How does your score compare with the speeds discussed in the text?
school.cengage.com/bcomm/buscomm
1.3 Reading in the Workplace

18. Chapter Summary The Communication Process
Overcoming Communication Barriers
Reading in the Workplace
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19. Vocabulary audience analysis business communication channel
communication barriers
confidential information
external communication barriers
feedback
goodwill
grapevine
internal communication barriers
listening
message
message environment
nonverbal symbols
reading
receiver
scanning
sender
verbal symbols
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20. Chapter Applications The Communication Process
The Purposes of Communication
Communication Direction
Verbal and Nonverbal Messages
Pg. 28

21. Chapter Applications Internal Barriers Reading for Safety
Reading about Communication Barriers
Editing Activities
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22. Case Studies Contacting a Customer Handling Sensitive Information
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23. Career Case Study
Communication for Health Science Careers
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