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Augmented Reality in Mobile Applications and

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Presentation on theme: "Augmented Reality in Mobile Applications and"— Presentation transcript:

1 Augmented Reality in Mobile Applications and
Its Potential for User Engagement Vika Nightingale Horizon Digital Economy Research Institute University of Nottingham

2 Natural progression: Ubiquitous computing and devices at hand

3 “Smart” Everyday Devices
Six Degrees of Freedom: freedom of movement of a rigid body in three-dimensional space Location positioning: geographic coordinate system, compass bearings, accelerometer readings Radio Frequency Identification (RFID): technologies that use radio waves to identify people or objects and other wireless technologies

4 What is Augmented Reality?

5 contextualised manner
Augmented Reality - an approach to the interaction between humans and the environment and the associated technology. in physical environment contextualised manner real time P.S. content always needs to be triggered

6 IKEA furniture catalogue

7 Rise of global interest towards other realities: Virtual and Augmented

8 Early adopters 2009-2011 V&A - Decode exhibition Louvre Street Museum
Wimbledon 2010 Street Museum Museum of London Getty Museum

9 UK AR Landscape beyond 2011

10 Functionality of a system is defined by the set of actions or services that it provides to its user.
Usability of a system with a certain functionality is the range and degree by which the system can be used efficiently and adequately to accomplish certain goals for certain users.

11 Purpose: visual representation (3D modelling) - e.g. Google SketchUp
historical reconstruction / environmental observations- e.g. Berlin Wall, Hermes tours navigation in space/ outdoor explorations - e.g. Spyglass, Around Sydney - Powerhouse gaming - e.g. BMW Z4 app creative - e.g. Toyota 86 app - video making testing products- e.g. make-up testing, wall art kinetic learning - e.g. British Museum - Passport to the Afterlife public database - e.g. Urban Tapestries education - e.g. Carbon Cycle take-away value - e.g. Paradise Wildlife Park social sharing - e.g. EDF at London 2012 virtual exhibitions - Hidden Garden Purpose:

12 How does one arrive at AR? (prompt)
Approach to Experience Flowchart What is offered via AR? How does one arrive at AR? (prompt) Where is AR found? What triggers AR? What follows after AR? What happens during AR? What can one do with AR?

13 How does one arrive at AR?
Example: Living History: Union Station Kansas City 10 personalized stories (audio and video) overlaying what you see through the camera. On location mainly Anniversary of the landmark What is offered via AR? How does one arrive at AR? Where is AR found? What triggers AR? What follows after AR? What happens during AR? What can one do with AR? Nothing Bluetooth Low Energy (Beacon) or user prompt Collate favourite content

14 How does one arrive at AR?
Example: Natural History Museum Alive Project Skeleton turntables and 360 panoramas of the museum; Audio: how they lived, what their world looked like and how we came to discover them; Animations of the animals in the museum setting. Through an app at home or on location Released to accompany a documentary film audio-visual engagement What is offered via AR? How does one arrive at AR? Where is AR found? What triggers AR? What follows after AR? What happens during AR? What can one do with AR? Some content can be replayed, some cannot On location and remotely Image of the location: museum space; 2D trigger images Nothing

15 Categories for Evaluation
Nature of Content Trigger Time Location & Positioning Sharing & Co-Experience

16 Categories for Evaluation
Time Encounter type: orderly, spontaneously Time Specific v Undefined Nature of Content Type of Content: audio, video, etc. Source: Users v Authority Access: Restricted v Unrestricted Environmental Integration: Organic v Unnatural Trigger Dynamic v Static Enabled by: 2D Visual: defined v undefined 3D Visual: defined v undefined Location: Image v GPS Sound Human: Movement v Biometrics Location & Positioning Navigation enabled (does AR help you navigate?) Location-specific AR v Non-location-specific AR (does it matter where you view it?) Single v Multiple Locations Sharing & Co-Experience Type of experience: Private (Google Glass) v Personal (phone) v Public Sharing: None v Output v Experience

17 Further Opportunities

18 Nature of Content Trigger
Fiducial Voice Beacons - Science Museum with Rafael Lozano-Hemmer Nature of Content Source: Users v Authority Access: Restricted v Unrestricted Trigger User generated triggers: 2D & 3D Sound Human: Movement v Biometrics This app features a 3D view of Information Age gallery that rotates and turns with your device as you walk around. As you walk, you hear voice recordings that are stored in them.

19 Challenges

20 Augmented Reality Troubleshooting
Is the contact with trigger maintained? Personal & Public interactions What is the achievement? What is offered via AR? Why do I care? How does one arrive at AR? Where is AR found? What triggers AR? What follows after AR? What happens during AR? What can one do with AR? Can I share anything? What is the time span of AR? “They stood too close to the marker. They had trouble holding the phone steady..” Can AR be captured?

21 Follow-up research and design opportunities:
in AR and user experience overall

22 modify AR experience: select the relevant content and/or create your own AR content;
distribute AR content; ability to leave digital footprints; ability for the AR content to transform over time: time of the day, time of the year; ability of the content to become adaptable in the new environments, create experiences based on the multi-modality of inputs from the user (e.g. haptic and voice).

23 Thank you Vika Nightingale


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