1. Why Buy Into Buy Local? Insert Your Logo Here HELLO AND THANK YOU.
MY NAME IS (YOUR NAME) AND I OWN (NAME OF YOUR BUSINESS).
TODAY I’D LIKE TO TALK WITH YOU ABOUT THE ‘BUY LOCAL MOVEMENT AND WHY YOU SHOULD BUY INTO THE BUY LOCAL MOVEMENT.
Insert Your Logo Here

2. “Small businesses account for 65% of all new jobs in America.”
BUT FIRST LET’S TAKE A LOOK AT SOME RECENT STUDIES THAT SHOW THE ECONOMIC POWER OF SMALL BUSINESSS AND NOW AMERICAN’S FEEL ABOUT SUPPORTING THEM.
FOR EXAMPLE, ACCORDING TO THE SMALL BUSINESS ADMINISTRATION, 65% OF ALL NEW JOBS CREATED IN THE LAST 17 YEARS WERE CREATED BY SMALL BUSINESSES.
Source: U.S. Small Business Administration
Carla Hasseltine, Owner
Just Cupcakes
Independent Since 2010

3. agree that independent businesses contribute positively to
“89% of consumers
agree that independent businesses contribute positively to
local economies.”
Source: American Express OPEN
IN ADDITION, A RECENT STUDY BY AMERICA EXPRESS OPEN FOUND ALMOST 9 OUT OF 10 CONSUMERS AGREE THAT INDEPENDENT BUSINESSES LIKE YOURS CONTRIBUTE POSITIVELY TO LOCAL ECONOMIES.
Rick Hood, Owner
Ellwood Thompson’s Local Market
Independent Since 1989

4. “Independent retailers return 3x more money to local economies than national chains.”
ANOTHER RECENT STUDY FOUND THAT WHEN CONSUMERS SHOP AT INDEPENDENT RETAILERS 3X MORE OF THEIR MONEY RETURNS TO LOCAL ECONOMIES THAN WHEN THEY SHOP AT LOCAL CHAINS. THAT SAME STUDY FOUND THAT WHEN YOU EAT AT INDEPENDENT RESTAURANTS 2X MORE MONEY RETURNS TO LOCAL ECONOMIES THAT IF YOU ATE AT A NATIONAL RESTAURTANT CHAINS.
Source: Civic Economics/American Booksellers Association
Max Maxwell, Co-Owner
Mom’s Music
Independent Since 1983

5. 200,000 new small businesses and 1.6 million new jobs.
“Create
200,000 new small businesses and 1.6 million new jobs.
AND ANOTHER FOUND THAT IF INDEPENDENT BUSINESSES REGAINED THE MARKET SHARES THEY HAD IN 1990 IT WOULD CREATE 200,000 NEW SMALL BUSINESSES AND CREATE 1.6 MILLION NEW JOBS!
Source: American Express OPEN Independent Retail Index
Mike Mays, Owner
Hiene Brothers’ Coffee
Independent Since 1994

6. BUYING LOCAL Insert Your Logo Here Returns more money to our community
Helps create a unique community
Supports and help create local jobs
Helps the environment
BUYING LOCAL RETURNS MORE MONEY TO OUR COMMUNITY AND OUR LOCAL ECONOMIY – as mentioned earlier, INDEPENDENT RETAILERS RETURN THREE TIMES MORE THAN NATIONAL RETAIL CHAINS AND INDEPENDENT RESTAURANTS RETURN 2X MORE THAN NATIONAL RESTAURANTS CHAINS.
2. BUYING LOCAL CAN ALSO HELP CREATE A MORE unique COMMUINTY - You wouldn’t want your house to look like everyone else’s So why would you want our community to look SAME AS EVERY OTHER COMMUNITY?
3. BUYING LOCAL ALSO help SUPPORT AND create local jobs. AND Local businesses are better at creating higher-paying jobs for our neighbors.
4. AND BUYING LOCAL CAN EVEN HELP the environment BECAUSE IT conserves energy and resources in the form of less fuel for transportation, less packaging, and products that you know are safe and well made, because local businesses stand behind them.
Insert Your Logo Here

7. BUYING LOCAL Insert Your Logo Here Builds the local community
Conserves tax dollars
Encourages entrepreneurship
Makes this community a destination
5. Buying local can help build and nurture our community - WE know them, and they know US. AND IN FACT, Studies have shown that local businesses donate to community causes at more than twice the rate of BIG BUSINESSES.
6. Buying local conserves our tax dollars - Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify your community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong—right there in your community!
7. Buying local encourages entrepreneurship - Creativity and entrepreneurship are what the American economy was founded upon.
8.Buying local can help make our community a destination - The more interesting and unique we are as community is, the more it will attract new neighbors, visitors and guests. This benefits everyone!
Insert Your Logo Here

8. BUY LOCAL GROUPS

9. NATIONAL GROUPS
IN ADDITION THERE IS A GROWING NUMBER OF NATIONAL GROUPS INCLUDING ASSOCIATIONS FOR INDEPENDENT HARDWARE STORES, BOOKSTORES, COMMUNITY BANKS, TOY STORES, BIKE SHOPS, RUNNING STORES AND MORE.

10. BUY LOCAL EVENTS
AND THERE ARE MORE AND MORE ‘BUY LOCAL’ EVENTS LIKE THE INDEPENDENT WE STAND INDIE AWARD, NEIGHBORHOOD TOY STORE DAY, RECORD STORE DAY, INDEPENDENTS WEEK AND SMALL BUSINESS SATURDAY WHICH IS A HUGE “SHOP SMALL BUSINESS” EVENT HELD EVERY YEAR THE SATURDAY AFTER THANKSGIVING.

11. BIG BIZ SUPPORT
AND THERE ARE A GROWING NUMBER OF MANUFACTURERS LIKE STIHL AND PPG PITTSBURGH PAINTS THAT RECOGNIZE THE POWER OF DISTRIBUTING THEIR PRODUCTS ONLY THOUGH INDEPENDENT LOCALLY OWNED RETAILERS.
AND BIG COMPANIES LIKE FCA US, DO IT BEST CORP., AND TIRE PROS THAT UNDERSTAND AND PROMOTE THE IMPORTANCE AND STRONG ECONOMIC IMPACT OF SUPPORTING SMALL LOCAL BUSINESSES.

12. 7.4% sales increase vs. 4.2% for independent businesses in places without such an initiative.
Nearly 50% of the businesses say the need to buy local is growing in their communities.
BOTTOM LINE
SO THIS IS ALL FIND AND DANDY BUT WE ALL BUSINESS PEOPLE. SO IS THE BUY LOCAL MOVEMENT HELPING BUILD THE BOTTOM LINE?
YES INDEED. A RECENT STUDY POLLED OVER 3,000 INDEPENDENT BUSINESSES AND FOUND THAT BUSINESSES LOCATED IN CITIES WITH ACTIVE BUY LOCAL CAMPAIGNS REPORTED AN AVERAGE 7.4% SALES INCREASE IN 2015 VS. 4.2% FOR INDEPENDENT BUSINESSES IN CITIES WITHOUT SUCH A CAMPAIGN.
IN ADDITON, NEARLY HALF OF BUSINESS OWNERS SURVEYED SEE PUBLIC AWARENESS OF THE NEED TO BUY LOCAL GROWING IN THEIR COMMUNITIES.

13. SMALL BIZ SATURDAY 95M Consumers Spent $16.2B in 2015
AND IF YOU NEED FURTHER PROOF THAT CONSUMERS ARE WILLING TO SHOP SMALL. IT IS ESTIMATED THAT 95 MILLION CONSUMERS SPENT $16.2 BILLION DOLLARS ON LAST YEARS SMALL BUSINESS SATURDAY.
PRETTY COMPELLING EVIDENCE THAT WE SHOULD ALL BUY INTO BUYING LOCAL.
95M Consumers
Spent $16.2B in 2015

14. THIS PRESENTATION WAS CREATED WITH THE HELP OF INDEPENDENT WE STAND
THIS PRESENTATION WAS CREATED WITH THE HELP OF INDEPENDENT WE STAND. INDEPENDENT WE STAND IS A NATIONAL MOVEMENT WHOSE MISSION IS TO EDUCATE CONSUMERS ABOUT THE IMPORTANCE OF SMALL BUSINESSES AND TO HELP SMALL BUSINESSES PROMOTE THEIR LOCALLY-OWNED STATUS TO TAP INTO AMERICA’S EVER INCREASING DESIRE TO “BUY LOCAL.”

15. YOU CAN FIND THEM ON THE WEB AT WWW. INDEPENDENTWESTAND
YOU CAN FIND THEM ON THE WEB AT AS WELL AS ON MOBILE APPS FOR BOTH ANDROID AND IPHONE USERS.
THERE YOU WILL FIND MORE INFORMATION ON THE IMPORTANCE AND STRONG ECONOMIC IMPACT OF SUPPORTING LOCALLY OWNED BUSINESSES AS WELL AS FREE RESOURCES, TOOLS, TIPS AND MORE TO HELP SMALL BUSINESSES OWNERS STAND OUT FROM THE NATIONAL CHAINS AND BIG BOXES.

16. YOU CAN ALSO LIST YOUR BUSINESS WITHIN THERE POWERFUL “LOCALS ONLY” SEARCH ENGINE AND MOBILE APPS AND GET IN FRONT OF CONSUMERS WHO ARE HUNGRY TO FIND AND SUPPORT LOCALLY OWNED BUSINESSES.

17. Buy Local (Name of your town)?
WHAT’S NEXT?
Buy Local (Name of your town)?
SO WHAT’S NEXT? BUY LOCAL (NAME OF YOUR TOWN)?
LETS START THE CONVERSATION.

18. THANK YOU.
Insert Your Logo Here
© 2016 Independent We Stand LLC