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Social Media For Local Businesses

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Presentation on theme: "Social Media For Local Businesses"— Presentation transcript:

1 Social Media For Local Businesses
The Web marketing Guy

2 Social Media Guide Analyze your competitors and map social networks to your target audience demographic to choose your social network(s) Tools to help Ahrefs Content Explorer Discover the most popular content for any topic (by backlinks, organic traffic and social shares). Mention.com Local businesses might not publish content on their own blog. But, they might get mentions from other blogs, videos and social networks. Buzz Sumo The tool does its magic and finds the most shared content for your entered keyword.

3 AHrefs

4 Mention.com

5 Buzz Sumo Can you get featured on some of these sites?
Can you create the same content or even get the same followers? Adopt the social media vehicle that garners the most attention

6 Social Media Guide Conduct contests and offer special discounts to your social media followers Top 5 reasons that users follow brands on Social Media

7 Contests Pinterest Pin To Win

8 Contests SNAP CHAT CONTESTS

9 Contests CREATIVE TWEETS CONTEST

10 Contests INSTAGRAM CONTESTS TYPES Like-to-Win Repost Photo Challenge
Selfie Hyperlapse  Boomerang Location Specific  Purchase-to-Play

11 Contests FACEBOOK CONTESTS TYPES Sweepstakes Campaigns
Instant-Win Contests Photo Contest Let Your Fans Vote Quiz Your Audience Take a Personality Test PLATFORM Facebook.com/contest Timeline

12 Contests RULES, RULES, RULES Ie. Facebook
You can host promotions on a custom Facebook app You can host promotions on your Page’s Timeline You can’t host promotions on a personal profile Yes, you can ask people to like a post to enter Yes, you can ask people to comment on a post to enter Yes, you can ask people to post on a page to enter Yes, you can ask people to message a page to enter Yes, you can ask people to like a page to get access to a contest entry form Yes, you can ask people to submit suggested names for a new product in exchange for a chance to win a prize Yes, you can ask people to Like as a voting mechanism No, you can’t require people to share a page to enter No, you can’t require people to like a page to automatically enter No, you can’t require people to like a different page to enter No, you can’t require people to tag themselves in pictures of a new product in exchange for a chance to win a prize No, you can’t share a contest on a friend’s Timeline to automatically receive additional entries Facebook promotions must include your promotion’s official rules Facebook promotions must include terms and eligibility for your promotion Facebook promotions must include acknowledgement that the promotion is in no way sponsored, endorsed, or administered by or association with, Facebook Facebook promotions must include notification that Facebook can’t be held liable for anything related to your promotion You must also make sure your contest complies with laws in your region It is legal to contact your promotion’s winner by posting a status update It is legal to contact your promotion’s winner by making a comment in the comment stream on your page It is legal to contact your promotion’s winner by sending an to the address the winner provided upon entry It is legal to contact your promotion’s winner via a tweet It is legal to contact your promotion’s winner by making an announcement on your blog or website


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