1. Progress and status update – January 2016
Website Project phase 1.
Progress and status update – January 2016

2. Timeline – January 2016 Are we on track? What we plan to do?
When we will have it done by?

3. Budget – January 2016
What have we spent?

4. Risks and Issues – Jan 2016 Risks Issues Potential risks
Example A
Example B
Resolved risks
Issues arisen
Potential issues in next 2-4 weeks

5. Decisions Decisions made by Project Team in last four weeks
Decisions needed by Project Board

6. Recent successes
What’s been brilliant?

7. CAM - Key Measures Dashboard 2015
0% Spontaneous Awareness in
first charities that spring to mind
0% Semi-prompted Awareness
first charities that spring to mind working in the area of supporting young people
64% Prompted Awareness in Jan down to 61% in April and down to 57% in July
have heard of Girlguiding
4% Existing Support
charities you would consider yourself to be a supporter of
16% Potential Support
charities you would consider supporting in the future
4% Existing Support in Jan down to 3% in April and July
charities you would consider yourself to be a supporter of
16% Potential Support in Jan went down to 13% in April and 12% in July
charities you would consider supporting in the future
Campaigns
17% heard of Girls Matter in Jan and 13% had in April
10% had heard of the Senior Section in July
Logos
17% saw this logo in the past 9 months
Corporate Partnerships
11% heard of Girlguiding and Morrison's
11% heard of Girlguiding and Cotswolds
10% heard of Girlguiding and Rolls Royce
Awareness of Issues
43% definitely/probably aware of influence of porn on relationships
71% definitely/probably aware children staying safe online 19% heard about challenging taboos about menstruation
32% heard about girls’ mental health issues
37% heard about a lack of youth engagement in politics
30% heard about lack of quality sex and relationship education for young people
Issues of Concern
25% very/extremely concerned about political representation of women
28% very/extremely concerned about sexism in the media
52% very/extremely concerned about not enough support for teenage mental health issues
59% very/extremely concerned about sexual harassment of girls at school

8. Prompted Awareness Girlguiding to date - Trend data
“Please indicate whether you have heard of the following charities or organisations.”
Base: 1,000 adults 16+ (Online), Britain
Source: Charity Awareness Monitor, Jan, April and Jul 2015 (Online), nfpSynergy

9. Brand Attributes - Key Measurements Dashboard Spring 2015
Top Five Attributes for Ideal Youth organisation
Caring/Compassionate (40%)
Accountable (37%)
Approachable (27%)
Trustworthy (25%)
Determined/Dedicated (25%)
Top Five Attributes for
Girlguiding
Traditional (48%)
Friendly/Welcoming (41%)
Established (41%)
Practical (33%)
Reputable (27%)
Girlguiding is the charity most associated with being Empowering (22%)
Girlguiding is the charity most associated with being Practical (33%)

10. YEM 2014 - Prompted awareness of charities Girlguiding trend data (aged 11 – 16)
Have you heard of these charities…? Please select the ones you have heard from the following list.
Source: YEM Nov 14, nfpSynergy

11. Measuring perceptions – 2014
The following is a list of statements about Girlguiding. To what extent do you think Girlguiding does or does not / should or should not display these characteristics?
Base: 1000 adults 16+, Britain
Source: Charity Awareness Monitor, Oct 2014, nfpSynergy