1. Campaign Strategy, Media in Politics
Is democracy enhanced or undermined?

2. Could someone other than the candidate be at the top?
How are campaigns run?
•Candidate
•Researchers
•Campaign Manager - Our Brand is Crisis
•Press Secretary
•Policy Expert
•Event Coordinator
•Fundraiser
•Political Consultant
•Travel Planner
Could someone other than the candidate be at the top?

3. What tools do campaigns use?
Television and internet campaigns
YouTube channels and websites
Campaign speeches and debates
State-by-state polling and Electoral math
Fund-raising, Super PACs, and war chests
Teams of individuals behind the scene
War Room Trailer
Endorsements
Celebrities and other politicians
Candidation gets on TV shows Sanders SNL

4. So how do they achieve their goals?
Use their resources to:
Create a common vision
Understand the campaign’s stakeholders and target them
mobilize the electorate

5. Voter Turnout - Civic Engagement
™REVIEW - Rock the Vote - History
th Amendment: suffrage to African American males
™ th Amendment: suffrage for women
™1961 – 23rd Amendment: voters in D.C. could vote in Presidential elections
™1964 – 24th Amendment: eliminated poll tax
™1971 – 26th Amendment: lowered voting age to 18

6. So how do we increase voter turnout?
What has been tried?
mail-in ballots
early voting
extending polling hours
interest groups
rock the vote - we will
What other ideas are there?
Consider:
Do we want everyone to vote for the sake of voting?
Should there be a political competency test?

7. History of Media in Politics
Evolution of Advertisements
Combination of print, television, and web advertisements
Way to get the candidate in front of more people for name/face recognition

8. Campaign coverage empowers the electorate
-the electorate (voters) are informed about the candidates’ stances on issues.
-Television and social media are the two main sources of campaign information for all demographics.(Pew)
-Media attention on the election initially engages the electorate….but election fatigue can be a detriment.

9. Where the public learns about the candidates
Cable news more than local TV
Internet and nightly news networks tied
Morning news and talk radio still lead

10. Age determines source of the news
18-29:
28% cable news
29% the internet
15% late night comedy
50-64”
39% cable news
37% local tv/nightly news

11. Partisan cable leanings
Republicans go to Fox
Democrats go to CNN
Independents lean toward Fox

12. Issue Ads John Kasich - Jobs Ted Cruz - Smaller Government
Bernie Sanders - Leadership
Hillary Clinton - Fighting for You
Hillary Clinton - Immigration
Donald Trump - Economy
Donald Trump - Tax Cut

13. Attack Ads Colbert SuperPAC Cruz - Rubio = Republican Obama
Romney - Obama Against Success
Hillary Clinton - Role Models
Hillary Clinton - Mirrors
Donald Trump - Clinton’s American Economy
Donald Trump - Clinton's rigged system
Donald Trump - General attack

14. Characteristics Used - You will have to use at least 3 of these...
Music
Symbols
Slogan
Endorsement → by the candidate or by others
**Demographics targeted
**Connection to campaign platform
Quotes, citations, reputable outside sources

15. Social Media

16. Social Media favors sound bites, not depth
Eg: “Put up a wall”; “kick out the Muslims”
Victims: Jeb Bush, Hillary Clinton in 2008

17. Media vs. Social Media SOCIAL MEDIA Favors sound-bites
Content created by anyone
-misinformation possible
-broadly accessible (think uneducated)
- “interesting” content may get more exposure, distorting what is important
MEDIA
-profit-motive: headlines
-some with political agenda
-subject to campaign laws
eg: equal time

18. •You are to create one campaign ad between 30sec-2min
•An attack ad against a fellow candidate’s issues (so talk to people and find out what their platform stands for) OR
•An issue ad, something your candidate believes strongly in
•Upload to youtube and provide me with the link
Student Ad Examples:
Libertarian - Preserve Freedom
Democrats - Health Care
Democrats - Gun Control
Green Party - 3 planks

19. Today
You have the remainder of class to begin drafting and talking to other candidates about your campaign advertisement. Be sure to read the rubric to make sure you have all necessary aspects covered