1. Program planning & optimization
MMA Education & Evangelism
Program planning & optimization

2. E&E Program architecture
Business Case for Learning Value / Certification
Here’s why you need it
(2 Minute Drill)
Learning Vehicles
Mobile 101s / FAQs
Training videos /podcasts
Monthly Webinars
Interactive Workshops
Best practices / Case Library
Sponsored Lunch & Learns
Here’s what you get
(Menu)
Integrated Mobile Marketing
Content strategies / distribution
Channel strategies / optimisations
Media strategies / optimisations
Social marketing / social media
Local search / SEM / SEO / affiliates
mCommerce strategies / integration
Locations based integration
Apps & services strategies / optmisation
Mobile CRM
Tracking, reporting, attribution
Here’s how you do
(Owner’s Manual)

3. E&E training packages / use cases
Getting Maximum Benefit from the MMA E&E Program
Goals
Getting strategic about mobile
Mobile 101s
Webinars
Workshops
Lunch & learns
White papers / FAQs
Content strategies
Channel & touchpoint strategies
Media strategies
mCommerce
Mobile ops
Monthly Webinars
Best practices / cases libraries
Apps & services
Content distribution
Channel optimizations
Media optimization
LBS / Search/ Social
Mobilize my brand
Training videos / podcasts
Interactive workshops
Mobile cRM
Mcommerce
Channel, Content, Media, Touchpoint strategies / optimizations
Apps / services
Tracking / reporting
Tools
Content
Outcomes
Make mobile an essential channel, touchpoint & media
Integrate mobile into your essential business operations
Business & brand transformation thru mobile

4. E&E 2010 / 2011 Program Roadmap