1. The Localization of
Counter Strike in Japan

2. What is the defining feature to make network-games interesting?
Fun of a network game

3. Fun of game itself
We have localized for the Japanese game market Counter-Strike, which is popular in the world aside Japan.

4. Localization for the Japanese Market
Change of visual images
Menu which allows easy manipulation
Addition of some features such as a single mission mode and event maps
Didn’t change the balance of game-system

5. Competitors Who Can Share Fun Game-time
Who is your competitor with whom you can have fun time through games?

6. Cases in the Following Countries
The United States
Asian countries
Japan (Part 1)
Japan (Part 2)
Japan (Part 3)

7. Features of LEDZONE: competitors with fun available anywhere and anytime

8. What makes competitors challenging: Part 1 Statistics Analysis

9. What makes competitors challenging: Part 2 Statistics Analysis
利用時間
Proportion of “Good Job!”
Fluctuation of players
after playing 15min
Can play in
good environment
Play time
the pleasure of
beating enemy
Kill the enemy in
mercenary mode
Your own team

10. Who are challenging competitors?
Who gets along well (who is congenial).
Who has about same skill
A fair player
Or a good coach (goal)

11. Dose the royal customer means the person who pays a lot of money?
Customer Value
RFM
Retention (Extension of play time)
High RFM royal player
Popular Royal player
Royal player who coach new player
General player
Royal player
Who brings new player
New
player
Prospective
player
Practicing
Player
Cluster A~Z
Operation of retention program to individual customer or classified customers by cluster attribution
Centralized investment to
high profitability customer or cluster attribution

12. Additional Feature to make competitor become “challenging”
GJ button
Rules for rating
Protect the fare player from the camper
List of my favorite player, and not favorite (To be scheduled)

13. Our staff

14. Our staff

15. Difficulties rising from a community with both friendly strength and risk potentials

16. Contents
Need a fun game and competitor who can share the time for playing network game.
Localize Counter-Strike for Japanese in order to offer fun game
LEDZONE stand-bys to make a favorable game environment to capture challenging competitors
Through data-analysis, capture features of challenging competitors and then add new functions. In addition, staff will be available as a control tower