1. Guidelines for Generic UI Elements for 3G mobile devices, services and applications Bruno von Niman ETSI STF322 Leader Vice Chairman ETSI TC Human Factors Lead Expert vonniman consulting
GA49(07)XX

2. ETSI STF 322; Nokia, Tampere, November 27, 2007
What is ETSI?
ETSI, the European Telecommunication Standards Institute
A European standards organization, active in all ICT areas
Independent, non-profit, created in 1988
Officially recognized and co-funded by the EU & EFTA
Setting globally-applicable standards for
Telecommunications, in general
Radio communications, especially mobile
Broadcasting, and
Related topics
Offering direct participation of all members
More than 15,000 publications → all available for free!
ETSI STF 322; Nokia, Tampere, November 27, 2007

3. ETSI The home of the GSM™ standards…
… and of a lot of others, e.g. ISDN, DECT, DAB, DVB …
ETSI STF 322; Nokia, Tampere, November 27, 2007

4. ETSI …and a founding Partner in The 3rd Generation Partnership Project
ETSI STF 322; Nokia, Tampere, November 27, 2007

5. ETSI STF 322; Nokia, Tampere, November 27, 2007
ETSI in the World
ETSI STF 322; Nokia, Tampere, November 27, 2007

6. ETSI STF 322; Nokia, Tampere, November 27, 2007
International
bodies
ITU-T
ITU-R
JTC1
Fora /
Consortia
Global Standards Collaboration (GSC)
GTSC
GRSC
DECT Forum
DVB Project Group
EBU
GSM Association
IEEE
IMTC
IPv6 Forum
TETRA Forum
UMTS Forum
& 50+ others
CEN
CENELEC
ETSI STF 322; Nokia, Tampere, November 27, 2007

7. ETSI STF 322; Nokia, Tampere, November 27, 2007
Interregional collaboration on selected standardization subjects between
ARIB (Japan)
TTC (Japan)
ISACC (Canada)
TTA (Korea)
TIA (USA)
ITU (International)
ATIS (USA)
ACIF (Australia)
ETSI STF 322; Nokia, Tampere, November 27, 2007

8. ETSI STF 322; Nokia, Tampere, November 27, 2007
Why standards?
ETSI STF 322; Nokia, Tampere, November 27, 2007

9. We need standards to ensure:
Compatibility of equipment and services from different suppliers
Full interoperability between equipment and services from different suppliers
Transfer of learning between equipment and services from different suppliers
Accessibility to equipment and services
Better safety of equipment and services
Load sharing, cost saving, co-operation of competitors
ETSI STF 322; Nokia, Tampere, November 27, 2007 2

10. The eEurope Initiatives
Launched by the European Commission in 2000: “eEurope 2002 – An Information Society For All”
Intended to accelerate positive change in the EU
Aims:
secure equal access to digital systems and services for all of Europe's citizens
promote computer literacy and
create a partnership environment between the users and providers of systems, based on trust and enterprise
Ultimate objective: bring everyone in Europe on-line
Successful
Building on this success, in June 2002 the initiative was extended into eEurope Action Plan 2005
ETSI STF 322; Nokia, Tampere, November 27, 2007

11. The eEurope and i2010 Initiatives
Launched by the European Commission in 2000: “eEurope 2002 – An Information Society For All”
Intended to accelerate positive change in the EU
Aims to:
secure equal access to digital systems and services for all of Europe's citizens
promote computer literacy and
create a partnership environment between the users and providers of systems, based on trust and enterprise
Ultimate objective: bring everyone in Europe on-line
Building on this success, in June 2002 the initiative was extended into eEurope Action Plan 2005
i2010 launched in 2005
ETSI STF 322; Nokia, Tampere, November 27, 2007

12. ETSI TC HF (Technical Committee Human Factors)
Responsible for human factors issues in all areas of telecommunications
Responsibility to ensure ETSI takes account of the needs of all users
Produces standards, guidelines and reports that set the criteria necessary to ensure the widest possible accessibility of converging I&C technologies
Chairman: Stephen Furner (BT, UK)
Vice Chairmen: Bruno von Niman (ITS, Sweden) Lutz Groh (Siemens, Germany)
ETSI STF 322; Nokia, Tampere, November 27, 2007

13. ETSI HF Deliverables (1/2)
- Requirements for assistive technology devices in ICT
- Generic spoken command vocabulary for ICT devices& services (5/28 languages)
- Guidelines on the multimodality of icons, symbols and pictograms
- Guidelines for ICT products and services: Design for All
- Access to ICT by children; Issues and guidelines
- Alphanumeric characters: sorting orders and assignment to the 12-key telephone keypad (official European and minority and other languages)
- Human Factors of work in call centers
- Multimodal interaction, communication and navigation
- Maximizing the usability of UCI based systems
ETSI STF 322; Nokia, Tampere, November 27, 2007 2

14. ETSI HF Deliverables (2/2)
- Guidelines for generic UI elements of mobile terminals and services (GSM/GPRS and now 3G/UMTS)
Telecare in and outside of intelligent homes
Telecare User Experience design guidelines
- User addressing and profile management
- Guidelines for the design and use of ICT by children
Total communication (Duplex universal speech and text communication)
Enabling and improving the use of mobile e-Services
User education and Setup procedures
Multicultural aspects of ICT
AVAILABLE FREE OF CHARGE AT
EC Mandate M 376 (Accessibility requirements for public procurement)
User profile management standardization
etc
ETSI STF 322; Nokia, Tampere, November 27, 2007

15. ETSI STF 322; Nokia, Tampere, November 27, 2007
Co-funded by EC/EFTA
Leader:
Bruno von Niman (ITS (SE), vonniman consulting)
Experts:
Pekka Ketola (Nokia)
David Williams (Motorola, Majire, Asentio Design)
Matthias Schneider (Siemens, BenQ Mobile, Nokia Group)
Follow up EG (STF231), focusing on the 3G-specific aspects
Time plan:
Ready (TB approval) in September 2008
ETSI publication in December 2008
ETSI STF 322; Nokia, Tampere, November 27, 2007

16. Intro and background (1/2)
The capabilities offered by mobile solutions evolve,
from only being able to make a call and use voic to
downloadable personalization achieved through
ring signals,
software programs such as games and
the introduction of multimedia information services
such as navigation, mapping and directions,
traffic information,
text messaging and access,
quasi-cordless functionality,
music, tv and video call services.
ETSI STF 322; Nokia, Tampere, November 27, 2007

17. Intro and background (2/2)
Connectivity and interoperability between
telephony networks,
personal computing,
the Internet, and
ever-smarter mobile terminals and services
Offer enormous potential for improving life.
Concern about whether these new products, services and their content will be fully accessible to all people, including:
generic users,
less literate users,
children,
aging and disabled users.
Ensuring access to mobile communication for all is a common goal
vendors, operators, service providers,
users associations,
Policy makers (e-inclusive information society)
ETSI STF 322; Nokia, Tampere, November 27, 2007

18. ETSI STF 322; Nokia, Tampere, November 27, 2007
The “Usability Gap”
“Featurism” - product complexity increasing
Range of mobile technology users broadening – from children to elderly and disabled
ETSI STF 322; Nokia, Tampere, November 27, 2007

19. ETSI STF 322; Nokia, Tampere, November 27, 2007
Triple-play
ETSI STF 322; Nokia, Tampere, November 27, 2007

20. Decreasing the “Usability Gap”
Possible ways to decrease complexity include:
understanding of user needs;
excellent user interfaces;
simplicity of configuration;
personalization capabilities and
ease of operation.
Also the “usability gap” can be helped by:
technological advances (e.g. better speech recognition);
a maturing ICT industry.
ETSI STF 322; Nokia, Tampere, November 27, 2007

21. ETSI STF 322; Nokia, Tampere, November 27, 2007
Generic UI elements!
ETSI STF 322; Nokia, Tampere, November 27, 2007

22. ETSI Guide: Generic UI elements for mobile devices and services (STF231)
Leader:
Bruno von Niman
(Ericsson/ vonniman consulting)
ITS Sweden
STF Experts:
Riitta Jokela Martin Böcker
Nokia Siemens
Kristoffer Åberg Mike Pluke
Sony Ericsson Telenor (supp.)
Matthias Schneider- Hufschmidt
Siemens
ETSI STF 322; Nokia, Tampere, November 27, 2007

23. Industry Reference Group (STF231)
AOL Time Warner
Alcatel BT
Ericsson
Fundacione ONE
GSM Association
IBM
Infineon
Motorola
Orange
Philips
Qualcomm
Samsung
TeliaSonera
TMobile O2
Vodafone
Wireless World Research Forum
etc.
ETSI STF 322; Nokia, Tampere, November 27, 2007

24. ETSI STF 322; Nokia, Tampere, November 27, 2007
Scope (1/2)
Simplify end-user access to ICT services for end users and consumers from mobile 3G/UMTS telecommunication terminals
without restricting the ability of market players to further improve and develop their terminals, services and applications.
Expand scope of EG , “Human Factors: Guidelines for Generic Mobile User Interface Elements for Mobile Terminals and Services” (August 2004)
to 3G specific issues
Address specific and important 3G key issues from the end user's perspective
providing guidance on proposed generic user interface elements for basic and advanced mobile terminals, services and applications, including their accessibility.
ETSI STF 322; Nokia, Tampere, November 27, 2007

25. ETSI STF 322; Nokia, Tampere, November 27, 2007
Scope (2/2)
Consider user requirements and integrate available results of standardisation work
providing implementation oriented guidance.
Do not restrict ability of market players
to further improve and develop their devices and services.
Do not limit options to trademark UI elements or profile the user experience
of brand‑specific user interface implementations as a competitive edge.
Provide guidance on simplifying end-user access to basic and selected advanced functions of mobile communication services from mobile communication devices.
Adopt a Design-for-All approach, wherever possible
taking special needs of children and elderly users with physical and sensory disabilities into account.
ETSI STF 322; Nokia, Tampere, November 27, 2007

26. Rationale for generic UI elements
Manufacturers differentiate their products through industrial and screen design, feature sets and UIs
Generic UI elements are accepted
in safety-relevant products (e.g. cars),
for products to be used by many people (products in public or work environments), and
In UIs following de-facto standards (GUIs in PC software or musical instruments).
ETSI STF 322; Nokia, Tampere, November 27, 2007

27. ETSI STF 322; Nokia, Tampere, November 27, 2007

28. Rationale for generic UI elements
Generic UI elements result from
De-facto standards (e.g. GUIs), and from
official standardisation (e.g. keypad arrangement on public phones).
Generic UI elements potentially benefit all,
end users,
manufacturers, and
service providers.
They can facilitate the uptake of new and emerging types of interfaces, e.g.
ETSI ES Character repertoires, ordering rules and keypad assignment (under expansion)
ETSI ES Generic spoken command vocabulary (under expansion)
ETSI STF 322; Nokia, Tampere, November 27, 2007

29. Rationale for generic UI elements
Basic considerations of what makes a UI area a candidate for generic UI elements:
No barrier to innovation
No obstacle to good product-specific user interfaces
Only the semantic of a generic user-interface element should be specified, not the actual design and implementation
End-user aspects, such as learnability, familiarity, trust, configuration and access
Commercial aspects (quicker uptake of new technologies, larger user base)
Legal requirements and possible regulation
ETSI STF 322; Nokia, Tampere, November 27, 2007

30. EG 202 132 version 1.1.1: 2G/GSM and GPRS-specific guidelines
Terminology, symbols, acoustic signals and user guides
Configuration for service access, interworking, portability and error handling
Terminal and network related generic UI elements
Service and application specific UI elements
ETSI STF 322; Nokia, Tampere, November 27, 2007

31. Terminal and network related generic UI elements
9.1 International access code
9.2 Safety and security indicators
9.3 Text entry, retrieval and control
9.4 Accessibility and assistive terminal interfaces
9.5 Common keys
9.6 Language selection mechanisms
9.7 Voice and speech user interfaces
9.8 Users’ data privacy, security and access control
9.9 Telephone number format and handling
9.10 Universal addressing in converging networks
9.11 Synchronization and back-up
ETSI STF 322; Nokia, Tampere, November 27, 2007

32. Service and application specific UI elements
10.1 Emergency call services
10.2 Voice call services
10.3 Video call services
10.4 Mobile browsing and Internet services
10.5 Positioning-related services
10.6 Service and content presence, availability and connectivity
10.7 Payments, cost of services and content
10.8 Messaging services
10.9 Instant mobile messaging services
ETSI STF 322; Nokia, Tampere, November 27, 2007

33. ETSI STF 322; Nokia, Tampere, November 27, 2007
The 3G/UMTS specifics…
Infrastructure and device-related guidelines
Access, connectivity and QoS ;
Internet connectivity, access and use;
Always-on, always on-line;
Dedicated, device-native UIs .
Guidelines for services, media and applications
Data-intensive services and applications;
Distributed, non-device-native (local and remote) UIs;
Customization and operator-bundled packages;
Services of public interest (societal services/ services to the public);
Business/enterprise use.
Other non 3G-specific but related guidelines
Application installation;
Computer access, bandwidth and cost issues;
Accessibility applications; and
Other areas.
ETSI STF 322; Nokia, Tampere, November 27, 2007

34. ETSI STF 322; Nokia, Tampere, November 27, 2007
Thank you!
Your comments and input welcome:
Public draft available in December 2007:
ETSI STF 322; Nokia, Tampere, November 27, 2007