1. Welcome to jeopardy

2. Marketing Targeting Advertising $100 $100 $100 $100 $200 $200 $200
Sponsoring
Advertising
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3. Marketing Targeting Advertising $100 $100 $100 $100 $200 $200 $200
Sponsoring
Advertising
$100
$100
$100
$100
$200
$200
$200
$200
$300
$300
$300
$300
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Lets begin Jeopardy
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4. A source of diversion engaged in for pleasure
Marketing $100
A source of diversion engaged in for pleasure

5. Marketing $200
The application of marketing principles to sports and non-sports products through sports

6. Using the appeal of an event to market a product
Marketing $300
Using the appeal of an event to market a product

7. An individual that uses a product or service
Marketing $400
An individual that uses a product or service

8. Marketing of a non-sports product during a sporting event

9. Transaction between a producer & consumer
Marketing $600
Transaction between a producer & consumer

10. Marketing $700
Intermediary that markets talent and determines an athlete’s worth in a market

11. An individual that supplies a product or service
Marketing $800
An individual that supplies a product or service

12. The fifth “P” of Marketing

13. Marketing $100 Answer
What is sports?

14. What is Sports Marketing?
Marketing $200 Answer
What is Sports Marketing?

15. What is Borrowed Equity?
Marketing $300 Answer
What is Borrowed Equity?

16. Marketing $400 Answer
What is Consumer?

17. What is Marketing THRU Sports?
Marketing $500 Answer
What is Marketing THRU Sports?

18. Marketing $600 Answer
What is an Exchange?

19. Marketing $700 Answer
What is Sports Agent?

20. Marketing $800 Answer
What is Producer?

21. Marketing $900 Answer
What is People?

22. All individuals at or exposed to an event
Targeting $100
All individuals at or exposed to an event

23. Segmentation based on measurable statistics
Targeting $200
Segmentation based on measurable statistics

24. Segmentation based on area, region, or climate
Targeting $300
Segmentation based on area, region, or climate

25. Segmentation based on personal interests and activities
Targeting $400
Segmentation based on personal interests and activities

26. Segmentation based on Rate Of Use
Targeting $500
Segmentation based on Rate Of Use

27. Separating consumers into smaller groups
Targeting $600
Separating consumers into smaller groups

28. A relatively small market with a specialized need
Targeting $700
A relatively small market with a specialized need

29. Simultaneous production & consumption of sports events at a venue
Targeting $800
Simultaneous production & consumption of sports events at a venue

30. Targeting $900
Uncertainty about the outcome of a game, adds what type of motivational value for a fan

31. Targeting $100 Answer
What is Audience?

32. Targeting $200 Answer
What is Demographics?

33. Targeting $300 Answer
What is Geographics?

34. What is Psychographics?
Targeting $400 Answer
What is Psychographics?

35. Targeting $500 Answer
What is a Behavior Use?

36. Targeting $600 Answer
What are Segmenting?

37. Targeting $700 Answer
What is Niche Market?

38. What is Stadium as Place?
Targeting $800 Answer
What is Stadium as Place?

39. What is Entertainment Value or Eustress?
Targeting $900 Answer
What is Entertainment Value or Eustress?

40. A sport which is overseen by a sanctioning body
Sponsoring $100
A sport which is overseen by a sanctioning body

41. An athlete which is NOT monetarily paid
Sponsoring $200
An athlete which is NOT monetarily paid

42. An athlete which is monetarily paid for performance
Sponsoring $300
An athlete which is monetarily paid for performance

43. Sponsoring $400
A drawback to sponsorship, where sponsors blend in with all of the other promotions

44. A goal which can be “felt” but not directly measured
Sponsoring $500
A goal which can be “felt” but not directly measured

45. Sponsoring $600
A sponsor who has paid for the most exposure and is most promoted during an event or at a property.

46. A Measurable & Tangible Goal.
Sponsoring $700
A Measurable & Tangible Goal.

47. Area in which sponsorships are classified (Fast Food).
Sponsoring $800
Area in which sponsorships are classified (Fast Food).

48. Evaluation of a sponsorship to determine “if it would work”.
Sponsoring $900
Evaluation of a sponsorship to determine “if it would work”.

49. What is an Organized Sport?
Sponsoring $100 Answer
What is an Organized Sport?

50. Sponsoring $200 Answer
What is an Amateur?

51. Sponsoring $300 Answer
What is Professional?

52. Sponsoring $400 Answer
What is Clutter?

53. What is an Indirect Goal?
Sponsoring $500 Answer
What is an Indirect Goal?

54. What is Signature Sponsor?
Sponsoring $600 Answer
What is Signature Sponsor?

55. Sponsoring $700 Answer
What is a Direct Goal?

56. Sponsoring $800 Answer
What is Category?

57. Sponsoring $900 Answer
What is Feasible?

58. The combination of promotional efforts for a business.
Advertising $100
The combination of promotional efforts for a business.

59. Promotional Budgeting by “What I Can Afford”.
Advertising $200
Promotional Budgeting by “What I Can Afford”.
Daily Double

60. Promotional Budgeting using a set percent of gross sales.
Advertising $300
Promotional Budgeting using a set percent of gross sales.

61. Promotional Budgeting which funds a specific goal.
Advertising $400
Promotional Budgeting which funds a specific goal.

62. A company with a popular “official” logo
Advertising $500
A company with a popular “official” logo

63. Advertising $600
Building a good image in the community; community involvement and good will.

64. A company with a license to reproduce an official brand mark
Advertising $700
A company with a license to reproduce an official brand mark

65. Organizes promotional message delivery.
Advertising $800
Organizes promotional message delivery.

66. Retailer focused promotion aimed at increasing short term sales goals.
Advertising $900
Retailer focused promotion aimed at increasing short term sales goals.

67. What is Promotional Mix?
Advertising $100 Answer
What is Promotional Mix?

68. What is Arbitrary Allocation?
Advertising $200 Answer
What is Arbitrary Allocation?

69. What is Percentage of Sales?
Advertising $300 Answer
What is Percentage of Sales?

70. What is Objective & Task?
Advertising $400 Answer
What is Objective & Task?

71. Advertising $500 Answer
What is the Licensor?

72. What is Public Relations?
Advertising $600 Answer
What is Public Relations?

73. Advertising $700 Answer
What is Licensee?

74. What is Advertising Schedule?
Advertising $800 Answer
What is Advertising Schedule?

75. What is Sales Promotion?
Advertising $900 Answer
What is Sales Promotion?

76. Final Jeopardy
Triangles

77. Final Jeopardy
Diagram an Event Triangle and the exchanges that happen between them.

78. Final Jeopardy-Answer
Event
Fan Sponsor