1. Software engineering in the mobile phone platform war.
Wei Song

2. Content
Introduction
Mobile market
From 577 perspective
Future

3. History
Milestones: mobile calls, PDA functionality, data transmission, convergence
Some important boosting factors:
Network enhancements across generations from 1G to 4G
Technical innovations, miniaturization of handheld devices
Improving & opening operating systems from the beginning of 2000 (Symbian) until today (Android)
Spread of mobile phones, increase in ratio of smart/regular phones

4. Today’s smartphones
Basic functionality: calls, SMS, note, calendar, etc.
Mid-range functionality: better display, network capabilities, camera, etc.
High-end functionality: multiple sensors, huge memory, fast CPU, WiFi, GPS, 3rd-party software.

5. Mobile market

6. Mobile market

7. Mobile market

8. From 577 perspective Win conditions:
Platform vendor: Wider spread, lower R&D cost.
Network operator: Lower costs, standard solution
Developers: Cost-efficient development, standard, high flexibility of development environment, large consumer market, more platform capabilities
Users: Cheaper/free application, high reliability, etc.

9. IOS(Apple) Nearly 17% market share
Master of user experience (simple, multi-touch)
iPhone introduced in 2007
More than 250k mobile applications in App Store
Native SDK, web applications

10. Android(Google)
Linux-based mobile technology. Not an operating system itself, but an application framework.
Open source, Apache 2.0 license
Development in a Javaish language and at native-level (C/C++)
First phone shipped in 2008 (HTC Dream – G1)
Android Market – mostly free applications
Spreading at an unbelievable speed
Open Handset Alliance

11. From 577 perspective

12. From 577 perspective

13. From 577 perspective

14. Future
Apple and Google will continue to write the rules for this new wave of connected, touch-based computing, the next six to twelve months is critical for everyone involved.
Apple: R&D the iOS with more capabilities as an OS, increase the openness of the platform on the market.
Google: Try to make the best device to run Android(Nexus series), enhance the app store/market/commerce capability.

15. Predict
If Apple failed to increase the openness and the capability of iOS, Google will take over the market when their app market become mature enough and new series of Nexus come out.

16. Thank you!