1. With Vision There Is Hope

2. Libby
Montana

9. Something Is Wrong In Resource Communities

10. Where Are We? How Did We Get Here? What Can We Do? Hope

11. Where Are We?
We Are Having A
Collision Of Visions

12. Will Rogers Was Right…

13. The Public Wants To ‘Save The Forest.’

14. This Is A Healthy Forest

15. This Is An Unhealthy Forest

16. Unhealthy and Overstocked

24. Timber is not alone….

25. We Are Crossing The Thin Line Between Environmental Sensitivity and Environmental Insanity…

26. How Did We Get Here?

27. The 1960’s Cuyahoga River, Ohio

28. The 1960’s The Great Lakes

29. The 1960’s Los Angeles Airshed

30. The 1960’s Our Little Blue Ball

31. The Environmental Social Movement Was Empowered

32. (And we inadvertently participated in their business strategy.)
The Environmental Social Movement Has Been Hijacked And Turned Into An Industry Dependent Upon Crisis and Conflict… And $$$$: The Eco-Conflict Industry
(And we inadvertently participated in their business strategy.)

33. Excellent Marketers Of Fear And A Three Word Vision: ‘Stop Doing That

34. Twenty Second Sound Bytes – With Visuals
Pick – Which Would You Rather Have?

35. Twenty Second Sound Bytes – With Visuals

36. Twenty Second Sound Bytes – With Visuals

37. Twenty Second Sound Bytes – With Visuals

38. Twenty Second Sound Bytes – With Visuals

39. We Get Angry - Those Are Not The Only Choices
We Get Angry - Those Are Not The Only Choices! But The Public Does Not Know This…. And We Laugh At What They Don’t Know.

40. We Finally Learned The Real Enemy:
IGNORANCE
The Public’s And Our’s

41. What The Public Needs: TRUTH TRUST TRANSPARENCY

42. When We Learned To Lead: Healthy Forest Initiative

43. The Light At The End Of Our Tunnel…
The Light At The End Of Our Tunnel….. Is A Train Coming At The Rest Of Agriculture

44. WHAT DID WE LEARN THAT MIGHT HELP YOU?

45. 1. Democracy Works, But It Is Not A Spectator Sport
THREE TRUTHS ABOUT ‘LEADING’
1. Democracy Works, But It Is Not A Spectator Sport
2. When People Lead, Leaders Follow
3. The World Is Run By Those Who Show Up

46. TIPS THAT MIGHT H E L P…

47. H E L P…
Humanize
Empathize & Educate
Lead
Participate

48. H: HUMANIZE
Social norms make it easy to vilify ‘Industry”: “Agri-Business” “Factory Farms”
Rural cultures need a trusted ‘Human Face’ to share our story ‘over the back-yard fence’….that face is YOURS.

49. E: EMPATHIZE Understand Expressed Concerns Of Public
What does the public think are ‘Real’ issues?
What solutions are ‘Acceptable’ to the public?
Engage In, Own and Showcase Environmental and Food Safety Initiatives
On-the-farm/ranch and in-the-home clean air and water efforts, animal welfare efforts, individual and industry wide regulatory initiatives.

50. Our Message
To Assure The Public:
“I am listening, I understand,
I respect or I share your concerns and I am part of the answer to those concerns.”

51. But The Public Seems To Be Acting On Emotions Rather Than Science!

52. From Nicole Widmar of Purdue University:

53. Same Science, Different Package:

54. E: EDUCATE Do Not Play Reverse Jeopardy…… Listen
Identify and address individual or societal questions/concerns/needs
Learn to communicate answers to those perceived questions/concerns/needs…
…..in understandable English.
Watch Our Language!

55. L: LEAD
Craft and Implement Solutions That Answer The Public’s Questions And That You Can Live With.
Working Toward Your Solution Is Better Than Fighting Against A Solution Being Shoved Down Your Throat.
Focus On Growing ‘Local’ Ambassadors
Local Media
Local Schools
Local Leaders

56. Line Item In Business Plan For
P: PARTICIPATE
Line Item In Business Plan For
ACTIVISM
1 Hour Per Week

57. Tools That Can Work Political Process Offer Solutions, Not Whining
Conservation Initiatives
Rural Leadership Programs
Tours/Open Houses
Welcome Wagons
Earth Day: Celebrations Of Progress
Social Media…the new back yard fence….
School Engagement

58. HOPE???

59. Society Is Ready

60. THE DOOR IS OPEN…
Society Is Ready For A New Vision Of Environmentalism Based Upon: Hope …. instead of fear Science …. instead of emotion Education …. instead of litigation Resolution …. instead of conflict Employing …. rather than destroying human resources

61. Jaw-Jacking in Book Form….

62. Dad

64. BE A RIPPLE….. AND TOGETHER WE WILL MAKE A WAVE THAT WILL SAVE THE LAST BEST PLACES AND THE LAST BEST PEOPLE.