1. Social Media and Records Management
Helen Trudgeon
Head of Marketing & Learning
Sue Hill Recruitment & TFPL
1st December 2017

2. Today’s Session Social Media Today The Good… The Bad… … And the Ugly
Social Media Policy
Dos and Don’ts
Breakout
Feedback & Discussion

3. Social Media Today What’s important What’s appropriate
What can we ignore

4. Network Preferences by Generation
Millennials
SG note – many in the room will be 30s / 40s…the new millennial RMs will be an interesting group….!

5. Social Media Explained
In summary
Source: theadaptivemarketer.com

6. The Good… Quick, cheap way to make contact Colleagues Peers audience
Quick, cheap way to make contact
Colleagues
Peers
audience
Good marketing tool – SG comment, has been great for IRMS Public Sector Group marketing – after a slow start, now 300 followers. Build into comms plan for Records Management – way of keeping a record.
Great for getting traction for campaigns
Good for giving guidance to the public
The Good…

7. The power of social media
Arab Spring 2011
#Heforshe …
#MeToo…

11. Cherry pick

12. The Bad… For organisations keeping track of employees’ activities
for public sector organisations
can cause difficulties due to the types of information they deal with – need to be beyond careful (NHS)
For records managers
the difficulty of keeping a record of social media conversations – record keeping
Scheduled posts vs ad hoc posts (hootsuite)

13. More than 50 council workers were suspended in 2016 for breaking rules on the use of social media
Defamation, data protection and privacy - legal risks and considerations
ACAS has guidance on best practice for applying disciplinary rules to social media
Derogatory comments about colleagues, management, the company

14. …

15. THINK!!!!!
Insensitive , followed by blanket apology

17. Everybody makes mistakes…

18. Apologise with grace and humour

19. Visuals
What does it look like?
The Ugly…

20. Great organisation, doing great things, particularly around GDPR –
But visually complicated

21. GDPR and the right to be forgotten
What is being retained from an RM point of view

22. Social Media Policy WHO HAS A SOCIAL MEDIA POLICY IN PLACE?
Have a clear idea of:
Why are you doing this?
Who is your target audience?
What are you saying?
who are you saying it to?
Internal
External
B2B / B2C – informed users
Develop a strategy
Guidelines for users
Identify users
SG note – key to understand a) why are we doing it and b) who are we marketing to?
Social Media Policy

23. We use media and social media in two main ways:
to promote the British Council and its services
to engage directly with audiences through a range of digital and learning channels, including personal channels used in a professional capacity. 

24. Final Notes

26. Don’t just delegate, train your staff – you are all online ambassadors
 Don’t just delegate, train your staff –
you are all online ambassadors

27. Consider your organisations’ usage of social media
Encourage the groups to put their three items on the flip charts in the room.
Good
Bad
Ugly
What are you doing in terms of a social media policy?
Are there areas you can improve?
What are you doing in terms of records management and social media?

28. Thanks for listening Helen Trudgeon TFPL & Sue Hill Recruitment Helen
Thanks for listening Helen Trudgeon TFPL & Sue