1. Topic 4a-The Roaring 20s and Business in the United States
Explain how the United States economy changed after WWI and into the 1920s
Define the concept of credit and relate credit in the 1920s to credit today
Analyze the effect advertising had on consumerism in the 1920s
Analyze the positives and negatives of credit and the economic transformation of the 1920s in the United States

2. Intro/Background WWI-huge economic growth in the United States
High levels of industry-also many new/emerging inventions
New cultural dynamic-people wanted vast array of goods
Economy starts booming
Based on what we discussed last unit, why did World War I lead to vast economic growth in the United States?
What were some of the new and improved inventions of the 1920s?

3. New Customers/Credit Consumers in 1920s bought on credit
Enables people to buy goods over longer period of time (ie credit cards)
Several reasons for buying on credit
Desire to fit in
Can’t afford goods
Advertising
Effectiveness of Advertising
Several Things bought on credit
Cars
Appliances
Stocks?!?!
Almost everything
What were the positive effects of the widespread use of credit on Americans in the 1920s? What were the negative effects of widespread use of credit on Americans in the 1920s?
Do you have a credit card? How do you use it? Do you know how credit and interest rates work?

4. Advertising Booms in the 1920s Used for product marketing
Convinced Americans they needed products
Helped drive the consumer mania.
Has socially and economically controlled many aspects of our lives since the 20s.
Do you have a favorite advertisement? Why is it your favorite advertisement? Do you regularly buy that good or did you buy it as a result of the commercial?
Can you sing any commercials? Have you memorized an ad that you heard on TV or the radio because you’ve heard it so much?

5. How does each of these advertisements attempt to get you to buy their product? Describe the parts of each ad.
2. How are these ads similar to or different than advertisements today?

6. 1. How does this advertisement attempt to get you to buy their product
1. How does this advertisement attempt to get you to buy their product? Describe the parts of each ad.

7. 1. How does this advertisement attempt to get you to buy their product
1. How does this advertisement attempt to get you to buy their product? Describe the parts of each ad.

8. King Auto Most Americans could afford the automobile
Thanks to the assembly line
Americans bought them and did everything in them
U.S. developed a car culture
Taking care of them
Going to auto shows
Travelling
Vacationing
Going to the park
Etc.
What did the mass production of the automobile do to the American infrastructure (buildings and roads needed for the operation of a society)?
How did the assembly line help to create a consumer culture in the United States?

9. Consumerism Due to an increased standard of living
Luxuries more available and affordable
Due to higher wages
Auto sales increase dramatically
Chain stores emerge
Low prices
Convenience
Satisfying the unending need to buy stuff.
Why were Americans buying more goods and services in the United States? What types of goods were they buying?
Make a list of things you consider a luxury in your life. Why do you consider them a luxury?