1. 6. Politics, Ethics and Law
1. Introduction
6. Politics, Ethics and Law
Codes
Problems of Self-Regulation
Privacy
Intellectual Property
WU-Wien, SS 2003

2. 1. Introduction Ethical Codes
radical challenge of what is „right“ or „wrong“ in marketing
fastest growing form of communication so far
direct access to the consumer
WU-Wien, SS 2003

3. 1. Introduction Self Regulation the Web as an U.S. based phenomenon
private sector´s ability to identify and resolve problems rapidly
ICANN & Co.
WU-Wien, SS 2003

4. 1. Introduction Privacy digital contents children´s protection
ubiquitous applications: cookies, java applets and intelligent agents
wireless developement
WU-Wien, SS 2003

5. Intellectual Property
1. Introduction
Intellectual Property
copyright of software
trademarks
patents
licenses and data ownership
online governance
WU-Wien, SS 2003