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Sequence Overview – Hot Topic: Aug 2017

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Presentation on theme: "Sequence Overview – Hot Topic: Aug 2017"— Presentation transcript:

1 Sequence Overview – Hot Topic: Aug 2017
HBO Hack & WannaCry Update

2 New SFDC Campaign Sequence
SFDC Sequence - Enterprise A01 – Hot Topic – HBO Hack & WannaCry 3 s over 3 days Message Summary: #1 (Day 1): Recently, hackers infiltrated HBO’s defenses to steal unreleased episodes of “Game of Thrones”. Are you prepared against hackers? Do you have a few minutes to discuss how to best keep your mission-critical data secure and available? #2 (Day 2): Recent Wannacry headlines remind us to be vigilant against ransomware attacks. CenturyLink has proven our leadership skills in detection and remediation of these high impact, zero-day threats. Do you have a few minutes to discuss your IT security challenges and how CenturyLink could assist? #3 (Day 3): I’m following up with you from my previous s. As your dedicated CenturyLink Account Manager, it’s important that I understand your organization’s IT security objectives and business strategy. Can we meet to discuss the initiatives that are important to you and how CenturyLink might help you achieve your goals?

3 TM Top Customer – Email #1 (Day 1)
SFDC Sequence - Enterprise A01 – Hot Topic – HBO Hack & WannaCry Subject Line: What the HBO hack means to you 1st paragraph links to CNN article:

4 TM Top Customer – Email #2 (Day 2)
SFDC Sequence - Enterprise A01 – Hot Topic – HBO Hack & WannaCry Subject Line: RE: Wannacry headlines remind us to be vigilant 1st paragraph links to CNN article:

5 TM Top Customer – Email #3 (Day 3)
SFDC Sequence - Enterprise A01 – Hot Topic – HBO Hack & WannaCry Subject Line: CenturyLink Account Manager Follow-Up


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