1. A Plan to Address Sections Congress 2011 #1 Recommendation
IEEE Educational Activities Board Meeting
Hyatt Regency
New Brunswick, New Jersey USA
Tariq S. Durrani, IEEE Director
Liz Burd, Chair EAB Pre-University Education Coordinating Committee
November 2011

2. IEEE SC2011- Recommendation #1
“IEEE to develop a comprehensive long-term strategy to increase the number of next generation youth pursuing science and engineering careers.”
Purpose:
“To address the perceived / real reduction in the number of students entering engineering and science at the post-secondary level and the expectation that the issue will become worse as the number of retiring scientists and engineers increases in coming years.”
This recommendation proposed by representatives from Region 2, 3 and 7.
The Numbers:
1,133 attendees
139 Professional Staff
84 Presenters
92 Countries
60% attending for the first time
17% of attendees are GOLD Members
13% of GOLD members attending SC2011 for first time
294 Sections/88% represented
41 Technical Societies/Councils represented
Source: IEEE Sections Congress Recommendations July 2011
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3. Steps taken so far
The EAB-PECC met with representatives of MGA to consider how to take forward this recommendation
The EAB-PECC considered:
What influences student choice
Who the main stakeholders are
How to address our goals
What future steps will be taken to develop the long-term plan
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4. Strategy: Change the Perception
Design new initiatives and capitalize on existing programs to enhance public perception of engineers To leverage a change in the number of students pursuing science and engineering careers by improving/changing their perception of what engineering is and aligning the stakeholders efforts to achieve that goal
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5. What Influences Student Choice
Perception impacts
Quantity driven by
Enrollment Rates
Retention Rates
Quality
driven by
Availability of high quality educational materials
Prestige of the Profession
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6. Stakeholders and their influence
Industry
Government
University/faculty
Teachers/counselors
Parents
Students
IEEE members
Key policy drivers
Key influencers
Target influencee
Mentors & delivery mechanism 6
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7. Analysis: Target influencees (students)1 3 2 5 4 12 11 10 9 8 7 6 13 17 16 14 15
Age 1 3 2 5 4 12 11 10 9 8 7 6 13 17 16 14 15
TISP 1 3 2 5 4 12 11 10 9 8 7 6 13 17 16 14 15
TryX Portals
Museum
Exhibits 1 3 2 5 4 12 11 10 9 8 7 6 13 17 16 14 15 1 3 2 5 4 12 11 10 9 8 7 6 13 17 16 14 15
eZine 1 3 2 5 4 12 11 10 9 8 7 6 13 17 16 14 15
EPICS
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8. Next Steps In partnership with MGA and TAB, EAB will take the lead to:
Develop business plans to appropriately design and resource; address stakeholder needs; and manage risks for proposed initiatives.
Define leadership strategies to ensure that the Sections engage; run programs appropriate to their local needs; and collect and report evaluation measurements
In early 2012, EAB will submit a comprehensive long-term plan to the IEEE Board of Directors
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