1. Digital Innovation
AR & VR
1962

2. HTC vive

3. How Significant will AR/VR Be?1 2 3 4 5 6 7 8 9 10
Modest
(eLearning)
Significant (iTunes)
Disruptive ( )
Transformational (Cloud)
Revolutionary (mPhone)

4. AR / VR?

5. Components of a VR system
Tether
Roomscale VR

6. Use cases Video games Movies Live events Military Healthcare Museums
Real estate
Retail
Education
Engineering

7. Where is VR? Lack of focus on competition
Lack of focus on industry trends
Source: Moore, HBR 2004

8. Where is VR in the hype cycle, according to Gartner?
Find the consumer and business uses.

9. Is social VR “the next major computing platform”?
FB bought Oculus for $2B in 2014

10. Haptics

11. AR

12. Google Glasses
then retired from market

13. Pokemon Go: a (brief) success story
Value creation?
Value capture?
Pokemon go launched in 2016
Value capture:
-In game purchases
-Pokestops

14. AR in retail

15. AR in logistics

16. AR and Police work
Unlike many fixed-camera facial-recognition systems that remotely connect cameras to vast facial databases stored in the cloud, the police glasses are wired directly to a hand-held device that contains an offline database—allowing them to work more quickly.
In tests, the company says, the device has been able to identify individuals in a database of 10,000 suspects in as little as 100 milliseconds. That is faster than some fixed-camera systems, though Mr. Wu concedes that the “environmental noise” in real-life situations is likely to decrease accuracy.
WSJ 2018

17. How could AR have helped you today?
Getting Ready
Going to School
Hmwrk
Eating
Meeting ….

18. DI Guests
They are your guests.