1. Northern dimension in education
VP, Ph.D. (econ.), Adjunct Professor, Teemu Kokko
Northern dimension in education

3. FACTS OF HAAGA-HELIA
International private University of Applied Sciences
known for its high quality and connections to the business community
Every 10th applicant of Finland applies, every 6th applicant gets in.
6 Units
Student number / 1000 / 96
Personnel 698
Turnover 72 M€
22/09/2018

4. FIELDS OF EDUCATION + Research and Development and Business training
Hotel and
restaurant
Tourism
management
Information
technology
Journalism
Management
assistant training
Sports
+ Research and Development and Business training
22/09/2018

5. VISION AND MISSION The core of Mission Vision Service and selling
PROFESSIONAL GROWTH AND LEARNING
Business
Media
Wellness
Service and selling
ICT
EXPERIENCE
COMMUNICATIONS
UBIQUE SOLUTIONS
TOOLS, SYSTEMS AND MODELS
VOCATIONAL PEDAGOGY New pedagogical solutions
Vision
HAAGA-HELIA is a leading implementer of high-quality expertise, reformation and innovation needed for competitiveness of particularly in the service sector and entrepreneurship of Helsinki metropolitan area.
Our main focuces in our activity are based on the needs of businesses and we have the capasity for flexible development and for proactive consideration of national and international trends.
22/09/2018

6. STUDYING VERSATILE METHODOLOGICAL APPROACH
POSSIBILITIES FOR CREATING PERSONAL COMPETITIVE ADVANTAGES
CONTINUOUS DIALOGUE BETWEEN STUDENTS AND STAFF
BIG MASSES SOMETIMES DEMAND COMPROMISES
HAAGA-HELIA OFFERS HUGE POSSIBILITIES
22/09/2018

8. THIS SPEECH IS ABOUT CHANGE, DEVELOPMENT AND FUTURE…THREE THOUGHTS ABOUT THEM: (All by Vineet Nayar, India)
”MAGIC IS ALWAYS CREATED OUTSIDE THE BORDERS OF LOGIC” ”TRUST = TRANSPARENCY” ”VISIONS ARE OFTEN SELF-FULFILLING PROPHECIES” (i.e. grandmothers in India)

9. SUCCESSFUL COMPANIES (Kjell A. Nordström)
Don´t follow the mainstream
Act global
Outsource
Focus
Network
Learn from others
Innovate
Are heterarchical
Act like a tribe
Know their ball-game
Are loyal to their strategy

10. THINKING IS IMPORTANT…
A, E, F, …?
Thinking > Organisation > Tools/Systems !!!
Lähde: Teemu

11. CREATIVITY & PRESSURE (Seelig)
High
creativity
Low
Low pressure High pressure
Expedition
Mission
Autopilot
Treadmill
Lähde: Seelig, Tina InGenius: A Crash Course on Creativity.

12. HOW TO BECOME CUSTOMER-ORIENTED? (Solis)
Walk in their shoes
Learn how they communicate
and connect
Discover how they discover
Undercover their preferences, expectations & values
Design marketing, service, engagement and product strategies that add value
Lead the journey today & tomorrow!
Lähde: Solis, Brian What's the Future of Business: Changing the Way Businesses Create Experiences.
Kuva: Customer Orientation: Photo: Ivelin Radkov/ Resource:

13. WHAT INFLUENCES OUR BUYING? (Solis)
A friend or a family member online %
A friend of family member in person %
Own reading online/ article %
Advertisement online/ tv/ radio/ magazine %
Someone I follow… %
Decisions in social media and elsewhere are made for or against you
Lähde: Solis, Brian What's the Future of Business: Changing the Way Businesses Create Experiences.

14. THE ULTIMATE MOMENT OF TRUTH (Solis)
On average, customers rely on more than 10 sources in making purchase decisions: 2010: 5,27; 2011: 10,4 (Google/Shopper Sciences 2011)
Restaurants 5,8
Investment 8,9
Travel 10,2
Cars 18,2
Your work must focus on expressions not impressions!
Lähde: Solis, Brian What's the Future of Business: Changing the Way Businesses Create Experiences.

15. 5 PRINCIPLES OF SERVICE DESIGN THINKING (Stickdorn & Schneider)
1. User-centered
2. Co-creative
3. Sequencing (service = a set of interrelated actions)
4. Evidence
5. Holistic
Lähde: Stickdorn, Marc & Schneider, Jakob This is Service Design Thinking: Basics, Tools, Cases.

16. ALL OF THIS CREATES HUGE CHALLENGES FOR FORMAL EDUCATION!
DIGITALISATION
ROLE OF FORMAL EDUCATION IN OUR SOCIETY
HUNGRY TIGERS FROM THE DEVELOPING ECONOMIES
BLENDED LIFE = COMBINING WORKING, STUDYING AND OTHER AREAS OF LIFE
LIFE-LONG LEARNING
ALTERNATIVE SOLUTIONS FOR DIFFERENT LIFE-SITUATIONS
INFORMATION OVERLOAD > WHAT’S THE CORE

17. A DILEMMA OF ALL ORGANISATIONS (Huff et al., 2013)V E R S U
Maintaining and building
tacit knowledge
Increasing efficiency
Reducing costs
Speeding up processes
Assuring quality
Creating and sharing new knowledge
Focus on market and needs
Creating new products and services
Lähde: Edited by: Anne Sigismund Huff, Kathrin M. Moslein, and Ralf Reichwald Leading Open Innovation.

18. WE ARE NOT LOOKING FOR REVOLUTIONS…
Nordström: ”Nagano-Effect” = If Swedes would have been 2% better in the Nagano Winter-Olympics, they would have received 10 medals in stead of 1!
However,
> Everybody is changing the 2 %

19. Teemu Kokko
22/09/2018

20. Teemu Kokko
22/09/2018