1. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom CREATING KNOWLEDGE THROUGH COWORKING_ Presented by: JUNE 2012 Brad Krauskopf, CEO HUB Melbourne Steve Coster, Principal HASSELL MAV – CREATING THE KNOWLEDGE-BASED ORGANISATION FOR THE FULTURE JULY 2012

2. _Accelerated External Changes from process work to knowledge and creative work demographic and workforce change sustainability imperatives economic pressure on performance _Workplace Evolution Efficiency + Effectiveness + Expression (Supported by Technology) _Prevailing emergence of Flexibility, Mobility and Free-range Working Creates New Opportunities – including Coworking Evolution of Work 01 External changes affect how we use places to work together ____

3. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom COWORKING_

4. Coworking is a way of working that includes: _A shared workplace _A network of connections and opportunities _A trusted community Coworking 02 External Change ____

5. Better use of resources as a result of technology change: Coworking 02 Why its happening ____ Creates and keeps jobs local Proximity to support and opportunity Always more talent outside than within Activity nodes and sustainability Freelancers Sense of community Organisation Capturing opportunities Local Economies Workforce activity Cities More efficient city form

6. _HUB network, Globally _Google Campus _NextSpace, US _Las Vegas/ Zappos _Xin Den Wei, Shanghai _Mainstream media coverage Coworking 02 A global phenomenon ____

7. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom HUB MELBOURNE_

8. _Established March 2011 (140 members, 211 sqm) _Expanded March 2012 ( 450 members, 650 sqm) _July 2012 (600+ members, 650 sqm) _Time based Membership _250 use the space regularly for working and meeting _370 come for events and connections _50% Small business; 30% Community; 20% Corporate, Govt, Education. _50 Disciplines/ Industries _ Approx 5 learning events every week _Dozens of connections online and in the space every day Co Working 03 HUB Melbourne ____

9. How we do it? Where does the social capital come from? _Cocreate _Host/ Curate/ Catalyse _Culture of Collaboration Coworking 03 HUB Melbourne ____

10. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom INNOVATION…AMPLIFIED_

11. Why it works? _Proximity and high concentration of diversity Coworking 04 Innovation… Amplified ____

12. Why it works? _Bridge between Core and Edge – The spaces in between Coworking HUB Melbourne ____ Core Coworking Edge

13. Why it works? _Social Capital 1 + 1 = 3 Coworking 04 Innovation Amplified ____

14. Why it works? _Leverages the current technology and social paradigm _open source _many to many _self organising _ideas are the hierarchy Coworking 04 Innovation Amplified ____

15. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom THE ROLE OF PLACE_

16. Most workplaces are relics of a past era... Coworking 04 Innovation Amplified ____

17. But good workplaces facilitate communication and knowledge transfer... Coworking 04 Innovation Amplified ____

18. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom AUTHENTIC, WELCOMING, COMFORTABLE FOR PEOPLE_

19. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom DIVERSE & INTENSE_

20. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom SELF-ORGANISING, USER-APPROPRIATED_

21. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom TECHNOLOGY ENABLED_

22. ANZ Centre ____

23. ANZ Centre ____

24. ANZ Centre ____ If you look around the organisation, you will find it is changing our culture, because people are more accessible. The building is increasing interconnectivity, breaking down barriers. We wanted to ensure that everywhere you went there was something that engaged you. I love the place, and Ive never felt like this about a building before. David Cartwright, ANZ COO

25. SA Water House ____

26. SA Water House ____

27. SA Water House Outcomes ____ Outcomes: Business KPIs _88% agree that the building helps create the right culture _84% agree that the building helps attract and retain _Sick leave reduced by 1 day per person per year (from 7 to 6) _Employee turnover reduced by 2% from 10% to 8% _Graduate, trainee and apprentice retention increased from 81% to 91% _Graduate program applications increase from 20 to 400+ _Employee engagement and job satisfaction increased

28. Architecture Australia Interior DesignChina Landscape ArchitectureHong Kong SAR Planning Singapore Urban DesignThailand United Kingdom SO WHAT?_

29. _SOCIAL CAPITAL - relationships, networks and self-organisation _EFFECTIVE WORKING – distributed across multiple places _CREATIVITY & TALENT – always more talent outside the organisation than within _VALUE CREATION – workplaces can create value, not just reduce costs _PEOPLE & PLACES - Software and hardware together _NETWORKED CITIES – nodes of activities across the city 06 ____ So What Coworking