1. Soroptimist International of the Americas
Increasing collective impact: engaging others in the soroptimist mission Public awareness Public relations manager kamali brooks
July 16-17, 2012
Soroptimist International of the Americas

2. Collective Impact Increased Recognition
Soroptimist International of the Americas
July 16-17, 2012

3. Recognition Goal
SIA will be recognized for its efforts to improve the lives of women and girls.
Soroptimist International of the Americas
42nd Biennial Convention

4. Collective Impact Soroptimist International of the Americas
42nd Biennial Convention

5. Increase Collective Impact
Participate in SIA programs, Women’s Opportunity Awards
Soroptimist International of the Americas
42nd Biennial Convention

6. Increase Collective Impact
Undertake local women and girl-focused projects
Soroptimist International of the Americas
42nd Biennial Convention

7. Increase Collective Impact
Implement SIA’s visual identity
Soroptimist International of the Americas
42nd Biennial Convention

8. Increase Collective Impact
Help SIA shape the future
Soroptimist International of the Americas
42nd Biennial Convention

9. Increased Recognition Increased Collective Impact
Soroptimist International of the Americas
July 16-17, 2012

10. Governors’ Role
Increase collective impact through region public awareness chairs
Soroptimist International of the Americas
42nd Biennial Convention

11. Public Awareness Chair Duties
BE BRAND WARRIORS
Soroptimist International of the Americas
42nd Biennial Convention

12. Public Awareness Chair Duties
Visit SIA website
Soroptimist International of the Americas
42nd Biennial Convention

13. Public Awareness Chair Duties
Promote resources
Soroptimist International of the Americas
42nd Biennial Convention

14. Public Awareness Chair Duties
Encourage clubs to contact SIA for help or to report mission-focused projects
Soroptimist International of the Americas
42nd Biennial Convention

15. PR Resources Soroptimist International of the Americas
42nd Biennial Convention

16. Logos Soroptimist International of the Americas
42nd Biennial Convention

17. Customizable Templates
Club and region website templates
Media templates
Club stationery templates
Soroptimist International of the Americas
42nd Biennial Convention

18. Local Publicity Tools New club publicity template Publicity kits
Speeches
Audio PSAs
Media Kit 101
Soroptimist International of the Americas
42nd Biennial Convention

19. PR Guides Website guidelines Graphic Identity & Style Manual
Exhibit Guide
Photo Guide
Soroptimist International of the Americas
42nd Biennial Convention

20. Translated Resources 日本語資料 한국 자원 Português Español 臺灣資源
Soroptimist International of the Americas
42nd Biennial Convention

21. Soroptimist International of the Americas
Region themes
July 16-17, 2012
Soroptimist International of the Americas

22. Consider the Following
Federation presidents do not have themes
Soroptimist International of the Americas
42nd Biennial Convention

23. Consider the Following
No need to rely on themes to set yourself apart
Soroptimist International of the Americas
42nd Biennial Convention

24. Set Biennium Apart Work on important issues and do good projects
Encourage clubs to support federation focus
Participate in Women’s Opportunity Awards
Apply for Soroptimist awards
Receive recognition for good projects
Encourage clubs to complete Club Award form
Soroptimist International of the Americas
42nd Biennial Convention

25. When Themes Work
Spring conferences, leadership trainings and similar meetings
Soroptimist International of the Americas
42nd Biennial Convention

26. Themes Provide centerpiece for meeting Generate excitement
Provoke interest
Motivate attendees
Soroptimist International of the Americas
42nd Biennial Convention

27. PR Questions Contact me: kamali@soroptimist.org
Soroptimist International of the Americas
42nd Biennial Convention

28. We will now take a 15 minute break.
Thank you!
We will now take a 15 minute break.
Soroptimist International of the Americas
42nd Biennial Convention