1. Six Weeks to Success Session #6: Time Saving Tools & Systems

2. Today’s Agenda Marketing Resource Center Weichert Design Center
WeichertPRO – managing contacts, groups & open houses
Best practices & success stories
Recognition

3. Marketing Resource Center Weichert Design Center WeichertPRO
Time Savers
Marketing Resource Center Weichert Design Center WeichertPRO

4. Marketing Resource Center
Creating Custom Marketing Presentations

5. MRCr
You can also find information about this program by visiting weichertjustsold.com/info or on WeichertOne under Automated Just Sold Program in the “Prospecting for Business” section.
This is NOT an iMail program (Quantum).

6. Choose From 3 Presentation Styles

7. Customizable Pages Templates for photos Partners change by region
Stats updated regularly

8. Print Option

9. Electronic Version
A customized presentation that mirrors the actual listing presentation pages and templates
Saves locally on your laptop
No internet connection required
Add the Internet
Strategy Video for Sellers
Add Around Town or
YouTube video

10. Email The Templates To Your Sellers Who Don’t Live Locally

11. YouTube Town Tour
PLAY

12. Now That You Have The Listing, Use The MRC To Market It
Tip: Prepare Property Business Cards for your Step 2 and WOW! Your sellers to win more listings!
Property flyers
Open House Display Flyer
Property Business Cards

14. Before You Begin . . .
To be most efficient using the Marketing Resource Center, make sure you have all your materials together.
Make sure your photo and bio are done and in MRC
Here’s a “Cheat Sheet” so you can customize your listing presentation and property brochures easily and quickly . . .

15. MRC Prep Checklist
Get your photos together. Choose the ones you want to use.
Pull up the Tax Record (to double check ownership)
Name, Address, Taxes, Lot Size, Etc.
Type of Home
Four bullet points – what’s special about this house?
Short Description of the property and the features you want to emphasize in your marketing
Completed Getting to Know You

16. Weichert Design Center
Creating Customized Marketing Materials and Direct Mail

17. About Weichert Design Center
Property Brochures
Custom Booklet Brochures
Listing Presentations
Calendars
Magnets
EZ-ADDRESS
Direct Mail
Print Collateral
Integrated Programs
Create Farm Area
Target by Demographics
Target by Carrier Routes
List by Radius
Freeform Map
City/Street Selector
Just Listed
Just Sold
EDDM
Open House
Custom Postcards
Seasonal Farming
Neighborhood Update
LeadLink (Just Listed)
Property Web sites
Auto Farming
Fall 2015 Social Media Synchronization

18. Weichert Design Center
Sellers Market Spring Back Farming Cards
Jumbo postcard - personalized on back - 69¢ ea. (for standard/bulk mailing; other options available) 18

19. Weichert Design Center
More Money Farming Card and Door hanger
Jumbo postcard - personalized on back - 69¢ ea. (for standard/bulk mailing; other options available) Door hanger – personalized at bottom – starting at 35¢ ea. (min. 50; one-sided) 19

20. Marketing Postcards at Weichert Design Center

21. Automated Just Listed Program
You can post/tweet your new listings to Facebook and Twitter through the Automated Just Listed Program in Weichert Design Center.
The link to your Just Listed property web page can be sent as a tweet and posted on your Facebook wall only after the card is ordered. (There will be no property web page available if the cards are not ordered.)

22. Facebook/Twitter Options in Weichert Design Center
After you order your Just Listed Cards, you will have options to both “Post this listing to Facebook” and “Tweet this listing on Twitter.”

23. How it Looks on Facebook
The information will populate from the MLS listing or you can customize it for your wall and in your friends’ timelines.

24. Posting Previous Listings
In addition, the Just Listed Program page will be updated to allow previous listings to also be posted to both Facebook and Twitter.

25. Catalog Items & Brochures
The Luxury Collection Also Offers Listing Presentations and Mailers
Use these Brochure templates or ask for assistance with a custom design 25 25

26. Creating A Targeted Mailing List

27. Your Clients Your Open Houses and Your Time
WeichertPRO
Managing Contacts,
Your Clients Your Open Houses and Your Time

28. Options To Select Your Audience
Public Or Broker Open
When you create your open house, you pick the audience and WeichertPRO drives the appropriate tools and action plans. Is this a broker open or a public open?
tip add multiple opens without leaving the page

29. Use Social Media To Increase Visibility
Once your open house is created, now you can market it through WeichertPRO. Start with social media posting to increase visibility.

30. And eMarketing Invites To Target Your Buyers
And customizable e-marketing templates to invite your buyers or brokers.

31. Follow-Up Is Easy send Thank You email add attendees
Then, use the open house management page to follow up from your open house. Start with adding attendees followed by customizable thank you s.
add attendees

32. Then Send Your Thank You eMails
Automatically pulls in Weichert.com date/images and agent info
Personalized salutations
Content already provided OR easily customizable
Sent templates are automatically saved to each recipient’s record for history purposes
Once your attendees are added to your open house in WeichertPRO, you can quickly and easily send your thank you s.
Click through each.

33. Don’t Stop There
But don’t stop there. It often takes more than 5 contacts to convert a contact into a client. So what do you do?
CLICK
Add your open house attendees to another group and market to them appropriately. Perhaps you learned one of your attendees will be ready to buy in 6 months. Add them to your long term buyer and market accordingly.

34. Customize These Templates As Part Of Your Follow Up & Prospecting Plans
Use the templates in WeichertPRO to stay in touch. Follow up every with a phone call!

35. Did You Know…
PRO can sync live with your i-phone or Android phone so you can access and update your calendar, appointments & contacts remotely
PRO allows you to create meeting requests and action plans for certain contacts or groups that you create
You can get PRO training at workshops offered by regional trainers, and inside the PRO site in the Training tab
PRO and Weichert respect the privacy of your contacts; their info. is NOT shared with others

36. Let’s Hear From You What is your favorite thing in MRC, WDC or PRO?
Handout: Start, Stop, Continue page & Session Feedback form
What 2 new ideas will you implement as a result of the 6 sessions together?
What will you continue to do, what will you add and what will you stop doing as a result?

37. Recognition
Let’s look at the attendance sheet and tally the number of listings and sales attained by you, the participants of the Six Weeks to Success during the time these sessions ran from October 20, 2015 to December 1, 2015.

38. What Worked For You?
Who set the most appointments in the last 6 weeks? ____
Who conducted the most appointments in the last 6 weeks? ____
Who got a listing or sale?
What new thing did you try? How did it go?
What dialogue have you tried?
What has worked well?

39. Here’s To Your Success!