1. HealingDeals MKTG 4310 Final Presentation
Jenny Ha, Liz Kiger, Jessica Osterloh, Alvin Widya Krisnadi, Mackenzie Wilmarth, Ronnie Williams, Holly Yandle
MKTG 4310 Final Presentation

2. Introduction
Online service that aggregates local deals and coupons for thrifty shoppers
Advertising / marketing promotion tool for business
Founded July 19, 2012
Serves Wasatch Front area

3. HealingDeals Website: Before

4. Recommendations List the value proposition
Clear search bar at the top right
“MORE DEALS” tab larger
FAQ tab added to the landing page
Keep the blue color consistent
Monthly update box at bottom
Add a keyword menu on the sidebar
Add more information about the deal

5. HealingDeals Website: After

6. Blogs Communicate with customers Weekly Post Create a link on the site
Create word of mouth
Increase brand awareness

7. Adwords Goals Increase brand awareness
Increase traffic to HealingDeals’ website
Build subscription
Encourage to subscribe to receive about deals
Encourage word of mouth marketing
Make HealingDeals appealing to want to share it with others

8. Ad Groups The Broad Canvasing Ad Group Local Daily Deals - Utah
Eat, do, and shop for less. Find
daily deals in your neighborhood
The Specific Tailored to the Deal Ad Group
50% Off Mani/Pedi Utah
Shirodhara Day Spa SLC
2 1/2 Hour Deluxe Treatment
The Charity Differentiator Ad Group
Local Daily Deals
Deals that benefit you and
Breast Cancer Awareness

9. Keywords

10. Adwords Results

11. Adwords Recommendations
Long tail marketing
Use more niche ad groups and keywords to reach the niche market. This seemed to be more effective
Use Adwords during special promotions or seasonal times
Since we did not have much success instead of managing it and spending so much time on it, it may be more useful to use it seasonally, or with big promotions

12. Facebook Goals Increase HealingDeals’ fan base
Increase brand awareness
Increase interactions within HealingDeals and its visitors

13. Recommendations Image, video, and/or colorful content Engaging content
Call to Action
Consistency

14. Results Over 100% Facebook Likes increase in just a month
Increase in fans interactions
Before
After

15. Email, Current Situation
HealingDeals currently does blasts
Random time/days
s are only about current deals

16. Goals Encourage subscribers to make repeat purchases
Keep costs low because of low marketing budget
Create brand loyalty by having encouraging repeat purchases
Encourage subscribers to share/forward s from HealingDeals
Build brand recognition and brand recollection

17. Recommendations
Three per week
Above the fold
Get people to website

18. Criteria for All Emails
All s must always have an image or video
Make sure the content is engaging, informative, and relevant
Always have a call to action. This will typically be to click on the deal & redirect to website
Every must have an option to unsubscribe

19. Sample s

20. Survey Questions
On a scale of 1-10, how user friendly would you rate HealingDeals’ website? (1 being not user friendly and 10 being very user friendly)
How do you compare the value of the coupons on HealingDeals to the value of the coupons on competitors’ websites?
Better than competitors
Same as competitors
Worse than competitors
How did you hear about HealingDeals?
Friend
Facebook
Twitter
Google Plus
Found website online
Other
How often do you purchase coupons from HealingDeals?
Weekly
Monthly
First time purchasing from HealingDeals
Others
How likely are you to make another purchase from HealingDeals in the future?
Not likely
Possible
Likely
Very likely

21. Analytics Results-Recommendations
Benchmark prior to marketing team implementing tactics
Tactics implemented and results
Results in number of visits
Recommendations

22. Baseline: July-August Data
2,297 unique visitors

23. Analytics results

24. Growth: Sept-Dec Data
4,729 unique visitors

25. Final Recommendations
Continue blogging fresh content
Use Adwords promotions sparingly with long-tail deal/offer specific keywords
Implement Facebook Contests and continue posting picture and link oriented content
Continue targeted s