1. Wawa Online Ordering Application
“The Medium 4” (Group 4)
Leor Capunitan, Ken Fong, Rob Gallagher, Ed Lahm, Kin Lee, Urvesh Patel, and Nick Rivera

2. Problems, Opportunities & Objectives
Deli order procurement process inefficiencies
No delivery option
Opportunities & Objectives:
Delivery option using emerging drone technologies
Reduce customer wait time
Increase revenue

3. Stakeholders Unmet Needs
No delivery service available
Long wait time for customers
Lacking store innovation
Current mobile app lacks functionality

4. Dylan Ricker Age: 21 Occupation: Full Time Student
Location: Ridley, PA
Family: mother, father, older brother, 2 younger sisters
Income: Debt of $-20,000+
Education: Undergrad in Accounting
Favorite Convenience Store: WaWa
“Work hard, party harder”
Busy, active, and social. Hockey player for Temple University.
Typical Millennial, uses cell phone for everything from A-Z
Pro at Beer pong and Flip cup

5. Craig Harris Age: 42 Occupation: Construction Worker
Location: Conshohocken, PA
Marital status: Married for 12 years
Children: 10 year old son
Income: $35,000 per year
Education: High School Diploma
Favorite Convenience Store: WaWa
“Time is money”
Hard working manual laborer. Often cannot leave the job site to get lunch on short lunch break.
Enjoys weekend golf outings with the guys to get away from the family for a little. Plays horseshoes and men’s league softball.

6. Cheryl Donahue
“I would do anything for my son and daughter, family is everything to me”
Cheryl struggles to spend time with her children as much as she would like as she is a single mother and works a full time demanding career.
Cheryl enjoys hosting parties at her house and interior design. She loves supporting her kids at soccer games.
Age: 32
Occupation: Corporate Lawyer
Location: Philadelphia, PA
Marital status: Divorced
Children: Daughter (6), Son (4)
Income: $130,000
Education: Law School Degree
Favorite Convenience Store: WaWa

7. The People Employees – NO TERMINATION Customer
No decrease to budgeted hours
Reassignment instead of termination at store-level
Job creation for drone maintenance at corporate-level
Job creation for mobile application development and
maintenance at corporate-level
Customer
Increased customer satisfaction, “I wish you guys delivered!”

8. The Money Technology cost savings Increase revenue
Implementing on existing mobile app would save millions
Existing in-store POS could serve as the template
Frequent store renovations already occurring
Increase revenue
Delivery fees
Customers not willing or unable to travel
Public relations value and branding
Rewards for repeat customers

9. Why choose our proposal?
Promising advances in drone technology from other companies
Google
Amazon
Move past the competitors
Future benefits
Appeal to stakeholders unmet needs
Room for innovation and profit