1. Communications Division 2015 Highlights
Prince Edward Island
Communications Division 2015 Highlights

3. Communications PEI
CPEI is government’s full-service communications agency with a mandate to ensure Islanders are well informed and understand what their government is doing and why.
The agency is organized into three areas:
Corporate Communications includes departmental communications, corporate & Island Information Services
Creative Services includes graphic design, photography, multi-media & translation
Document Publishing includes printing & mail sorting / delivery.

4. Services Corporate Communications
The Corporate Communications team provides strategic counsel & support to the Premier, Ministers and departments which includes:
editing / issuing media releases & advisories on behalf of government; managing the government’s social media presence; creating corporate backgrounders / communications materials; logistical and communications support for legislative briefings, news conferences, special events and during storms and emergencies.
The Departmental Communications team provides support to their respective departments and ministers by:
developing key messaging; news releases; media relations; speeches; web content; issues management; communication plans; advertising plans / budgets; event plans; legislative BNs & plans.

5. Creative services Translation
The Creative Services team provides visual communication expertise to government departments. Services include:
graphic design; exhibits and displays; signage; illustration; photography; multimedia and video. This team also oversees the government’s Visual Identity Standards.
Translation
Provides professional English-to-French translation services to government departments & agencies. From translation to proofreading and terminology services, Communications PEI’s team of professional translators enables the delivery of information and communication in French.
Translation services are called upon by government for a wide range of material, including:
Brochures; application forms; website content; signage; reports; advertisements; correspondence; speeches; and news releases.

6. Queens Printer
Provides printing services to government departments, including the Legislative Assembly. Publish Royal Gazette weekly and manage production projects for departments such as property tax statements, variable data publishing with Education and Tourism clients
Mail
Provides mail sorting & delivery services to government offices across the province.
Letter insertion service for mail outreach initiatives.

7. Print volumes decreasing although demand is strong for printed reports, brochures and
program marketing materials. Health promotions, student assessments and student
Apprenticeship learning module books have expanded in 2015.
Postal Services distributed new license plates with custom registration pocket window
Envelopes for license plate renewals.

8. Staff turnover from retirement and relocation necessitates cross training
and knowledge sharing.
Equipment renewal process is in progress for digital color and
black digital presses.

9. Organizational
Charts

10. Deputy Minister Paul Ledwell Assistant Deputy Minister Krista Grant
Manager Document Publishing Centre
Michael Fagan
Printing Operations
PEI Mail
Admin Support
Carol Knockwood
Manager Creative Services
Marc Dagenais
Translation
Web / Graphic Design
AV / Video
Jenna Ranahan
Manager Corporate Communications
Jean Doherty
Corporate Communications
Departmental Communications
Island Information Services
Sr Policy Analyst
Ivan MacArthur

11. Assistant Deputy Minister Manager Document Publishing Centre
Krista Grant
Manager Document Publishing Centre
Michael Fagan
Printing Operations
Print Prod'n
Andrea MacRae
Digital Imaging
Paula Mullen
Stacy Jenkins
Vacant
Bindery Operator
Mary Ellen Robertson
PEI Mail
Mail Supervisor
Wally Somers
Mail Operator
Edith Robertson
Mail Operator Matt Judson
Admin Support
Carol Knockwood
Document Publishing Centre

12. Awareness, Utilization, Satisfaction and Improvement
Survey Results
Awareness, Utilization, Satisfaction and Improvement

13. Survey Sample 75 of 238 responded
Departmental ministers, senior managers and their closest support staff
Communications PEI staff not included
Directors and Admin Assistants represented 58% of responders.

14. 12 Services Surveyed Advertising Document Printing Services
Island Information Services
Translation Services
AV Equipment Rental
Graphic Design
Photography
Video Production
Communication Officer Services
Inter-Office Mail and Postal Services
Social Media
Web Design and Support

15. Awareness Highlights
When “High” and “Very High” level of awareness combined:
All services had greater than 38% awareness level

16. Awareness Services with highest level of awareness:
Communication Officers
Inter-Office Mail and Postal Services
Document Publishing Services
(>65% for these three services).

17. Utilization Highlights
Highest rate of utilization Above 77% of respondents
Communication Officers
Inter-Office Mail and Postal Services
Document Publishing Services
Lowest rate of utilization Under 50% of respondents
AV Equipment Rental
Social Media
Web Design and Support
Video Production

18. Satisfaction
All services attained a satisfaction level of greater than 85%
10 services attained a satisfaction level of greater than 90%

19. What Works Well (38 comments)
15 comments were positive about communications officers and their role.
12 comments were complimentary:
document publishing
graphic design
translations services
Advertising
mail services
IIS
AV support
web support.
Some comments were complimentary to the integrated Comms PEI model.
Some comments referred to the responsive and knowledgeable CPEI staff.

20. What Needs Improvement (41 comments)
9 comments related to lack of knowledge about CPEI’s service offerings.
10 comments related to turn over of communication officers, inconsistency in communication support offered departments and the variety of skill sets among communication resources.

21. What Needs Improvement (41 comments)
Some comments related to need for better interdepartmental coordination and strategic approaches.
Some comments related to improved understanding of budgeting and billing around items like advertising.

22. What Needs Improvement (41 comments)
Some comments were aimed at improving social media and web services.
A few comments related to role clarity around such items as translation services and communications officers.

23. Suggestions for Improvement (23 comments)
8 comments related to the need for CPEI to better promote and market its services.
A few comments related to maintaining stability and increasing skill sets of communication resources assigned to departments.

24. Suggestions for Improvement (23 comments)
A few comments related to common processes related to maintaining repositories of information, communicating approval structures, introducing new communications officer to department, etc.

25. Suggestions for Improvement (23 comments)
One comment related to better access to Media Room.
Some comments relate to a desire for greater communication resources at HPEI and in Summerside (EECD)

26. Summary Overall the survey results were positive for CPEI
Not surprisingly some services awareness and utilization of certain services is greater than others

27. Summary Results indicate need for CPEI to better market its services
Results indicate need to better communicate some of CPEIs processes

28. Questions
Comments