1. There’s so much that I just don’t know ….
JULIA’S
PERSONA
Name:
Ronald Random
User Type:
Quote:
There’s so much that I just don’t know ….
Obstacles & Pain Points
This is a brief biographical statement about this user type. We’ll want to highlight 2 or 3 things we should always keep in mind when designing for this user.
The bio statement, user quote, and callout box should inform our solutions to this user’s problems.
Goals & Needs
Opportunities
I need to get access to articles regardless of where I am
Not clear what we subscribe to
Doesn’t know about EZ-proxy
At an institution where some affiliates have more access/permissions than others
Using PubMed, but not aware of
Goes directly to the publisher’s site where UCSF-access isn’t baked in. Doesn’t know we subscribe to this resource/journal on a different platform
[When on lib/PubMed make it really obvious if the user is on- campus or off-campus?]
Seamless EZproxy login
Publishers should provide access regardless of platform
Borrowing account? No
I don’t know if I own my data and/or how long I have to keep … or where to keep it
Unclear/no policies around data retention or ownership
No clear understanding of data storage options: pros/cons/costs
We need a UC/UCSF policy on data ownership and retention
Campus-supported data storage?
We need clear guidelines on when to use what storage option
Most-used library
Affiliate Branch PC
Internet Explorer
Most-used tech
I need to do a “systematic review”, but I don’t know where to start
Told to do a systematic review, but doesn’t know what that entails
Affiliate Branch
Campus
I’m at ZSFG/MTZ/MB. I’m confused about when I should go to which branch, and if I can even use the UCSF Library
2 branches offering different services; it’s unclear what services are available to me
Use IP or a login to make it clear what’s available to this patron
Interest in in-person events & help
None
Very Into It